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Creative

Connect Hearing Appoints BLOKE to Amplify Its Communications

staging.lbbonline.com, 2 years, 5 months ago

To spearhead a new integrated campaign including TV, radio, online and print

Connect Hearing Appoints BLOKE to Amplify Its Communications

Connect Hearing has appointed Sydney creative agency BLOKE, to grow the awareness of its hearing services across Australia.

Part of the Sonova group, Connect Hearing is a leading retailer of market leading  hearing solutions. In Australia, Connect Hearing assists people with their hearing difficulties through hearing assessments and counselling, innovative digital hearing instruments and other helpful listening devices.

“Bloke’s approach was unlike any we have seen in the hearing industry before,” explains Duncan Armour, group manager marketing. “They came highly recommended from one of our largest suppliers and are a great addition to our team.”

Utilising a strategy that has proved effective in many anti-alcohol and anti-tobacco campaigns, BLOKE aims to lift people out of their denial state and jolt them into action through a powerful new integrated campaign including TV, radio, online and print.

“We particularly want to highlight the social isolation that inevitably results from hearing loss and encourage people to act before it’s too late,” Mike O’Rourke, creative partner at BLOKE explained.

BLOKE is a full service creative agency with a philosophy of creating ‘Deceptively Simple Ideas’. BLOKE has worked on a range of renowned brands including Australian National Maritime Museum, ADT Security, Scenic Tours and Tsingtao Brewery.

Check out the TVC, print ad and radio spots click here.

Category: Retail and restaurants , Retail stores

Genre: Storytelling , Strategy/Insight