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Come Face to Face with Arsenal's Family in This Brilliant Mockumentary, 2 years, 11 months ago

Editors' Choice: SMG and LiquidThread superimpose Arsenal's best known players' faces for Europcar

Come Face to Face with Arsenal's Family in This Brilliant Mockumentary

Today, Starcom MediaVest Group’s sports marketing division SPORTS at SMG and LiquidThread, its branded content arm, launch a ‘mockumentary’ style video campaign for Europcar in partnership with Arsenal, ‘Face to Face with the Arsenal Family’.

LiquidThread developed the idea to superimpose the faces of three of Arsenal’s best known players Jack Wilshere, Per Mertesacker and Alex Oxlade-Chamberlain onto the faces of actors playing the their relatives for the light-hearted campaign.

The creative strategy is to bring fans closer to their heroes through the mockumentary and introduce us to some larger than life characters: Kenny Wilshere, Jack’s plumber uncle, Trudy Mertesacker, Per’s world champion baker sister and Darren Oxlade-Chamberlain, played by The Office’s Ewen MacIntosh, as Alex’s plane spotting cousin.

The campaign is part of the ongoing media partnership that SPORTS at SMG brokered between Europcar and Arsenal earlier this year.


Advertiser: Europcar

Creative Agency

Account Director: James Anderson, SMG Sports

Creative Agency: LiquidThread

Copywriter: Ben Fogg

Creative: Tom Dibb, LiquidThread

Creative Director: Rupert Britton, LiquidThread

Producer: Ariyan Samarbakhsh, Liquid Thread

Music and Sound

Sound Engineer: Edwin Weiss

Sound Mix: Alex Bates

Post Production / VFX

Post Production House: Neon

Production Company

Director: Ben Fogg

DOP: Neus Olle, Luca Ciuti

Producer: Jade Fitton

Production Assistant: Ali Boyd-Brent

Production Designer: Lucy Sanderson

Category: Automotive , Services

Genre: Comedy