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College Football Legends Talk Strength in BBDO NY's New AT&T Campaign

BBDO New York , 2 years, 9 months ago

Bo Jackson, Doug Flutie, Herschel Walker & NFL quarterback Joe Montana riff in series of spots

College Football Legends Talk Strength in BBDO NY's New AT&T Campaign

AT&T has launched a new advertising campaign to help bring to life the fact that it now has the nation’s strongest LTE signal.  

The campaign, created by BBDO NY, launched during the college football playoffs and brings together some bona fide experts on strength including former Heisman Trophy winners Bo Jackson, Doug Flutie, Herschel Walker and NFL quarterback Joe Montana. They riff on what strength means to them.

The advertising will continue to run through tonight's (Monday 12/01) college Football championship


Advertiser: AT&T

Creative Agency

Account Manager: Andrew Woodruff

Creative Agency: BBDO New York

Art Director: Jeff Church

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: Donnell Johnson

Creative Director: (Senior) Rob Munk, Mark Voehringer

Executive Creative Director: Matt MacDonald

Executive Producer: Diane Hill

Group Account Director: Lesley Brown

Producer: (Music) Melissa Chester

Music and Sound

Sound Design: Sam Shaffer

Sound Mix: Philip Loeb @ Heard City


Edit Assistant: Brendan Hogan

Edit Company: Mackenzie Cutler

Editor: Erik Laroi

Executive Producer: Sasha Hirschfield

Producer: Esme Writght

Post Production / VFX

Flame Artists: Jimmy

Post Production House: Schmigital

Production Company

Director: Jorma Taccone

DOP: Jody Lee Lipes

Executive Producer: Michael Sagol

Producer: BP Cooper

Production Company: Caviar

Category: It, phones, Av and computers , Network

Genre: Comedy