Colenso BBDO/Proximity Picks Up Gold at NZ Direct Marketing Awards
At last nights New Zealand Direct Marketing Awards Colenso BBDO/Proximity had a big night; picking up 11 gold awards (out of 21 awards in total) across four different clients - Pedigree, Burger King, Monteith’s and Volkswagen. This was up from five gold awards in 2013 (out of a total of 17 awards).
For Colenso BBDO/Proximity the wins reinforce the value of the investment that has been made in the direct space which is now paying major dividends for both Colenso BBDO/Proximity and, most importantly, the clients of the agency.
Nick Garrett, Colenso BBDO/Proximity CEO, said: “It’s very pleasing to have had such a great night at the NZDM Awards, but for me I’m especially pleased by the type of awards that we’ve won as well as the number of awards. Over the last three years we’ve worked hard to evolve our offering and have invested to attract world-class contemporary direct thinkers to 100 College Hill - so to win 11 gold awards for our clients based on performance and strategy as well as craft is very satisfying.”
Wayne Pick, executive creative director at Colenso BBDO/Proximity, added: “We’ve always had fantastic creative talent but by adding to our strategic firepower we’ve been able to develop even more powerful work in the direct space that works across multiple channels. Our work now is very much about building experiences that begin with one-to-one engagement but then trigger deeper, more participative dialogue across a host of channels and this is delivering brilliant results. “