Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Coca-Cola & Racing Driver Danica Patrick #MakeItHappy This Super Bowl

Wieden+Kennedy Portland, 2 years, 8 months ago

Star driver opens up about her experience with online negativity for W+K's campaign

Coca-Cola & Racing Driver Danica Patrick #MakeItHappy This Super Bowl

Coca-Cola has released a vignette featuring Danica Patrick and her personal experience with online negativity.

The vignette is the next installment in the Company’s Big Game campaign, focusing on the importance of injecting happiness into the Internet and the growing need for a positive, uplifting change online and on social media. You can view the previous installment here.



Advertiser

Advertiser: Coca-Cola

Creative Agency

Creative Agency: Wieden + Kennedy

Category: Pop/fizzy , Soft drinks

Genre: Documentary