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Coca-Cola Mexico Is 'Right On' When Others Go 'Right Off'

The Lift and O Positive produce a series of humourous ads tackling tiredness and disconnect

Coca-Cola Mexico Is 'Right On' When Others Go 'Right Off'

Mexico City based Agency hello_ has developed an impactful new advertising campaign for The Coca-Cola Company.

The four humorous spots - ‘First Date’, ‘Friends’, ‘Meeting’ and ‘Students’ - are specifically designed to connect with millennials, encouraging them to consider the habit of drinking Coca-Cola at times when they might be tired, unfocused or disconnected.

The ads, created by creative directors Walter Aregger and Hernán Ibarra, were directed by Spencer Riviera at O Positive, whose style gives the spots an intelligent humour and elegant tone to allow the campaign to translate to Coca-Cola’s global markets. The Lift's Avelino Rodriguez was also executive producer on the project.

The campaign airs on tv, cinema and digital channels across México from May 30th.

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Advertiser: Industria Mexicana de Coca-Cola

Brand: The Coca-Cola Company

Communications Director: Guillermo Giménez y Brotons

Director: Ernesto Almada

Project Manager: Alejandro Manriquez

Production Service

Production Service Company: The Big Picture Company

Local Producer: Kirsten Bowman

Production Company

Production Company: OPC / The Lift

Director: Spencer Riviera (O Positive)

Executive Producer: Harland Weiss (OPC), Avelino Rodriguez (The Lift), Ralph Laucella (O Positive)

Producer: Ian Webb

DOP: Fredrik Bäckar

Creative Agency

Creative Agency: hello_

Creatives: Walter Aregger, Hernán Ibarra, Ricardo Armentano

Agency Producer: Marcelo Genel


Music: Leo Sujatovich

Category: Carbonated Drinks , Soft Drinks

Genre: Comedy , People