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Creative

Citroën Takes the Streets of Paris by Storm with the 100% Electric Ami

‘Ami❤️ Paris’ from Traction/BETC Group shows Parisians a unique car perfect for the city

Citroën Takes the Streets of Paris by Storm with the 100% Electric Ami

For more than 100 years, Citroën has created vehicles that are as unconventional as they are iconic, such as Traction, 2CV, or even Type H, making mobility accessible to as many people as possible. In 2020, with Ami - 100% ëlectric, Citroën is unlocking urban mobility for everyone.

Citroën, inspired by innovation and unexpected solutions, has once again adapted to the market with its new Parisian car-sharing offer, operated by Free2Move.

Citroën and Free2Move, in partnership with Traction (BETC group), launched ‘Ami❤️ Paris’ on August 24th, 2020, providing Parisians with a fleet of vehicles unlike any other. This unique campaign gives Parisians the opportunity to discover Ami in a different way. 

The concept of ‘Ami❤️ Paris’ was inspired by the Parisian way of life, designed for its city and its colourful inhabitants. We tend to see Paris as a single, homogeneous city, made of large Hausmananian Boulevards, especially if you don’t live in Paris. Actually, it’s only when abroad that they call themselves ‘Parisians’. In reality, they define themselves by their neighbourhood.

Pigalle, Montmartre, Belleville, Saint-Germain des Prés, the Marais... So that each of the Ami cars becomes as iconic as the Parisians, each model has been dressed in the colours of one of the 20 iconic districts of the capital, with inspiration from stories and anecdotes from real Parisians. And who better to tell this story than them?   

The launch is accompanied by a 100% Parisian geolocated social media campaign, made up of digital mini-films highlighting the stories of Parisians who participated in the development of the designs. The vehicles were unveiled on August 24th at an event held at Cercle Le Brun in the 5th arrondissement. They will be available for car-sharing in the streets of Paris very soon.


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Brand

BRAND: Citroën

PRODUCT: Citroën Ami - 100% ëlectric

Campaign

CAMPAIGN: Ami❤️Paris

Brand Management

BRAND MANAGEMENT: Arnaud Belloni, Bruno Gisquet, Sylvain Peraldi, Amélie De Chabannes

Agency

AGENCY: TRACTION/BETC

AGENCY MANAGEMENT: Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Chloé Pirajean, Aude Devaux, Thomas Jaffeux

Executive creative director: Stéphane Xiberras

CREATIVE DIRECTOR: Nicolas Lautier

Associate Creative Director: david Derouet

Copywriter: Stephen Schwarz

Art Directors: Jacques Decazes, Moritz Maus, Les Graphiquants                                                                     Assistant Art Directors

Traffic: Nina De Wet, Celia Chiarotto-Dafi

Creative Producer: Caroline Petrucelli

Assistant TV Producer: Manon Poudens

Strategic Planner: Philippe Martin-Davies

Production

Production Company: SOLDATS.TV

Director: Jules Renault

Line Producer: Pierre Cazenave

PRODUCTION MANAGER: Charlotte Giral

Social

INFLUENCE/SOCIAL MEDIA: BETC Digital, Mathilde Draeger, Claire Nascimbeni, Loubna Harifi

Print

PRINT STUDIO: Bullprint

Sound

SOUND STUDIO: Start Rec

SOUNDTRACK: ‘Afe’ Mokado

Cast

ACTORS: Francis Bonneau, Maria Romualdo, Martine Fabregue, Danny Leveau, David Twose

Category: Automotive , Cars