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Editors' Choice

Cillit Bang's Sweaty Flashdance Makes Cleaning Exciting... Almost

BETC Paris, 1 year, 8 months ago

Editors' Choice: BETC Paris teams with Partizan's Michael Gracey for a fantastical rendition of 'She’s a Maniac'

Cillit Bang's Sweaty Flashdance Makes Cleaning Exciting... Almost

Cillit Bang is launching its first global campaign, and it'll definitely sweep you off your feet. 

In the film, launching on web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are - all the while putting on quite the show.

The ad, created by BETC Paris, was directed by Michael Gracey and produced through Partizan. The intense choreography is set to a BETC Pop edit of the classic Flashdance tune, 'She’s a Maniac.'



Creative Agency

Art Director: Alexandre Saad, Marie Baillot, (Assist) Clement Hedouin

Copywriter: Guillaume Rebbot

Creative Agency: BETC Paris

Creative Director: Stephane Xiberras, Jacques Jolly

Planner: Marianne Hurstel

TV Producer: David Green, Emilie Cointot

Music and Sound

Sound Design: Gum

Production Company

Director: Michael Gracey

Production Company: Partizan

Category: Cleaning products , Home

Genre: Music performance , choreography