China Merchants Bank Appoints Ogilvy & Mather Beijing
Ogilvy & Mather Beijing has been officially appointed to the annual retainer for China Merchants Bank (“CMB”). The partnership will work to both improve user experience for current clients and increase the bank’s attraction to younger generations by building up CMB’s brand foundations and utilizing 360 degree integrated marketing communications. In a more open and competitive financial environment, O&M will help CMB transform, making it the undisputed source of innovation in the industry.
"Brands should always keep pace with the times and bring forth new ideas,” says Shenan Chuang, Vice Chairman of O&M Greater China. “O&M will make use of the 360-degree integrated marketing communication that it is good at, focusing specifically on the implementation of strategy, customer service, creative, production and social media. At the same time, our newly-launched brand innovation company housed under O&M called K1ND will offer customers of CMB innovative media channels and digital brand experience."
CMB is dedicated to exploring new business opportunities and promoting innovation.
Through the years, they have continuously evolved to satisfy consumer demands, giving their brand undisputed recognition. With this cooperation, O&M will use its integrated communication resources and methodologies to help CMB create guiding principles for business development and brand construction, injecting new value into the brand image.
According to the CMB head office, “the biggest reason for Ogilvy’s success stems from the company’s commitment to stand at the forefront of innovative communication and digital technology, plus its constant pursuit of innovation. This is in line with our bank, which has to continuously improve on its base of existing achievements. We not only need to enhance our brand image, we also need to enrich our content to promote internal cohesion. At the same time, we have to be more commonly recognized for providing customers with the best experience, and moving forward into the new age.”
Category: Banking , Finance/insurance