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Cherry Cherry Creates a Digital Sneaker World for Zalando's Latest Campaign

Studio works with Superimpose on the shoe brand's digital storefront

Cherry Cherry Creates a Digital Sneaker World for Zalando's Latest Campaign

Cherry Cherry worked with creative agency Superimpose and director and multidisciplinary designer Harry Butt to reinvent the look and feel of a conventional sneaker store within the virtual setting of a pure digital meeting space for Zalando.

Cherry Cherry creative director Hugo Saunders said: “We created four different environments entirely in Cinema 4D, combined with live action plates to make a dreamlike virtual meeting space and utopian haven for sneaker lovers. Working with Superimpose and Harry to create such an abstract space gave us a great opportunity to be really inventive in our approach.”

As well as the virtual build, Cherry Cherry polished over forty bespoke stills for Zalando’s online and virtual storefront.

All the films can be viewed on Zalando's website.

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Post Production / VFX

Creative Director: Hugo Saunders

Executive Producer: Ian Harland

Post Production Company: Cherry Cherry

VFX Artist: Giles Hicks

Creative Agency

Account Director: Ella Clay

Account Management: Theo Bassett-Shand

Art Director: Ben Freedman

Creative Agency: Superimpose

Creative Director: Toby Evans

Creative Strategist: Phil Bircham

Executive Producer: Kane Phillips

Producer: Ebele Tate / Julie Nixon

Senior Art Director: Rosa Van Heusden

Strategy Director: Jenny Zhang

Category: Clothing and Fashion , Shoes

Genre: Visual VFX