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Creative

Cherry Cherry Completes Post Production on Refuge's Latest Christmas Campaign

Reversible poems from McCann Bristol bring home the horror of domestic violence

Cherry Cherry Completes Post Production on Refuge's Latest Christmas Campaign

Cherry Cherry has completed work on two Christmas TV spots for Refuge, the largest domestic violence charity in the UK. The films are entitled ‘Mistletoe’ and ‘Auld Lang Syne’ and feature lead leading actresses citing reversible poems.

Cherry Cherry creative director, Hugo Saunders, commented: “This was a great project to work on in the run up to Christmas. It’s obviously an important cause and it was a pleasure to oversee the post production on these films with their very convincing and memorable performances."

Managing director, Ian Harland also commented: “This is a vital cause and we are very pleased to have been approached by Amanda Lowit regarding this campaign, and given the opportunity to work on these films."

Cherry Cherry are committed to supporting local charities and community initiatives, and this project was carried out on a pro bono basis.

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Post Production / VFX

Post Production Company: Cherry Cherry

Production Company

Director: Steve Reeves

Producer: Tim Marshall

Production Company: Another Film Company

Creative Agency

Art Director: Ken Sara

Creative Agency: McCann Bristol

Group Creative Director: Jon Elsom

Producer: Amanda Lowit/Jade Mullem

Senior Copywriter: Zane Radcliffe

Category: Charity , Corporate, Social and PSAs

Genre: People , Storytelling