Cheil UK & Samsung Wrap Christmas Up Early with New Campaign
Samsung has launched its first ever UK Christmas TV campaign, created by Cheil UK, to highlight its key product range during the most important sales period of the year.
The campaign, created and produced by Cheil UK, consists of two separate ads titled ‘All wrapped up early’ and ‘Christmas round ours’ which will be shared via Samsung’s Facebook and YouTube channels on 18th November. The first ad ‘All wrapped up early’ will officially debut on 19th November during ITV’s “I’m a Celebrity: Get Me Out of Here” at 21:15. The second ad will air the following Monday (24th November).
The ad ‘All wrapped up early’ celebrates Samsung’s latest Galaxy Note 4 flagship smartphone, positioning the Note 4 as the ideal companion to help organise the best Christmas possible. Scenes include families and individuals using the phone to capture special moments including proud parents at a school nativity capturing their daughter’s performance, family members filming themselves falling over while ice-skating, and a man doing some late last minute Christmas shopping online in bed.
The ad ends with the Note 4, and asks watchers to ‘Wrap Christmas up early with the new Galaxy Note 4’.
‘Christmas round ours’ celebrates the whole of the Samsung range, demonstrating the role technology can play in the lives of Britons over Christmas. The ad includes scenes of Britons staying in touch with loved ones, preparing the Christmas dinner, friends enjoying a festive drink at the pub, and a father and daughter re-living their experience ice-skating earlier in the day.
Russell Taylor, Vice President, Corporate Marketing at Samsung Electronics UK & Ireland, said: “Christmas provides the perfect platform for us to communicate with a large base of Samsung customers and will help to make the UK’s biggest tech brand also its most loved one.”
Logan Wilmont, executive creative director at Cheil UK, comments: “Samsung’s first Christmas campaign was an exciting opportunity. It allowed us to show how Samsung’s technologies are part of the very fabric of Christmas in Britain today. Whether it’s TV’s or tablets, smart phones or smart watches, they are as much as part of the British Christmas as mince pies and Morecombe and Wise.”
Matt Pye, chief operating officer at Cheil UK, added: “It’s incredibly exciting to be working on Samsung’s first ever UK Christmas ad. Working in partnership with Samsung, we’ve highlighted how technology and Samsung fit perfectly with the consumer, their home, family and friends at Christmas.”
Account Manager: Oliver Zammit-Tabona
Creative Agency: Cheil UK
Creative Director: Jim Eyre and Dave Newbold
Executive Creative Director: Logan Wilmont
Group Account Director: Andrew Boatman
Producer: Oliver Featherman
Music and Sound
Music Production: Massive Music
Sound Engineer: Ed Downham at Wave Sound
Edit Company: The Quarry
Editor: Jonnie Scarlett
Post Production / VFX
Post Production House: The Mill
Director: Josh and Xander
DOP: Lol Crawley
Producer: Josh Barwick
Production Company: Radical Media
Category: It, phones, Av and computers , Phones