CHE Proximity Appoints David Klein From Clemenger BBDO Melbourne
Managing director of CHE Proximity, Chris Howatson, has announced David Klein will join the agency as executive creative director, replacing Leon Wilson, who departs to pursue new interests.
During his 19 year career, Klein has worked in London and Australian agencies, creating award-winning work for clients, including Nestlé Peters Drumstick, SEEK, TAC, Toyota AFL, Nike, Solo and Amnesty International.
Klein was the inaugural ECD of BMF's Melbourne operation and has, more recently, worked at Clemenger BBDO, Melbourne on VB, Carlton Draught, Crown Lager, Nab and Tena.
James McGrath, creative chairman of Clemenger BBDO, said: "Dave is an evangelist of commercial creativity. He cares deeply about the business problem and is motivated to seek new and innovative ways to creatively solve problems for our clients. He is a wonderful manager of people and as a partner to Chris, will continue to drive CHE Proximity forward."
Says Klein: "I'm really excited to be taking up the reins at CHE Proximity. I'm proud of the work I've done at Clemenger BBDO, Melbourne, and while it's hard to leave the talented people there, I'm looking forward to this new adventure. To have the opportunity to contribute to the culture and success of CHE Proximity and make great things for all their clients, alongside Chris and everybody there, is a privilege."
Says Howatson: ''During the last 18 months Leon's work at CHE Proximity has been awarded at Spikes, Caples, Clios and Mobius. His contribution to the agency has both made the work better and been a significant factor behind the agency's rapid growth. I'd like to personally thank Leon for his tireless efforts and wish him the very best in his next step."
'Alert Shirt' for Foxtel was recently named the 4th most awarded direct campaign in the world by the Big Won report and the agency picked up B&T Direct Agency of the Year after winning B&T Victorian Agency of the year in 2013.
CHE Proximity has reported 12 months of significant growth on new and existing clients, including Mazda, iSelect, Cricket World Cup, Australian Super and GE.
Says Howatson: "We've also demonstrated a willingness to disrupt the classic agency model, with the establishment of our editorial unit, The Newsroom, Analytics team, and Technology team. A partnership with Google has also been announced this week, which will deliver priority support and access to CHE Proximity clients."