Charge Ahead into Your Dream: Recreating Mount Everest
Following their successful 2018 campaign, Red Bull Vietnam and VMLY&R once again aimed to inspire and motivate dreamers with another story of courage, bravery, and resilience.
The Sweetshop Films Shanghai partnered with The Creatv Company to tackle the intense three-day shoot at over six different locations.
Besides scouting for the right locations, our toughest mission was to recreate a Mount Everest-esque mountain from the very bottom to the very top as an epic backdrop for our KOL, Hoang Le Giang, the first Vietnamese to ever reach the North Pole, to reenact his unbelievable journey.
The journey is only part of Giang’s greater story of how he left behind his mundane and tedious life in the office to fight against all odds, including his physical and mental challenges, and finally reach the top.
It was a daunting process that took a massive design team of more than twenty people to complete in a period of two weeks. Every single detail that makes up the snow bathed mountain was created from scratch, from the giant summit to the microscopic snowflakes – literally!
We wanted the set to feel as realistic as possible because seeing and believing are two very different concepts, and at The Creatv Company, we never settle for less.
The campaign does not only tell Giang's story but also mirrored the strong spirit, power, and ethics of the entire production crew coming together to execute, overcome, and create.
THE STORY BEHIND THE STORY:
Brand: RedBull Vietnam
Advertiser: TCP Vietnam & Thailand
Post Production / VFX
Post Production Company: Smoke & Mirrors Bangkok
Sound Company: Song Zu Singapore
Creative Agency: VMLY&R HCMC
Copywriter: An Tran
Producer: Charm Wall
Chief Creative Officer: Beer Poonnotok
Account Manager: Ngoc Le Nhu
Senior Art Director: Neena Felizzi Hernandez (Nichi)
Creative Group Head: Nick Nakpil
General Manager: Rachel Laffey
Senior Account Director: Andre Chen
Production Service Company: The Creatv Company Vietnam
Producer: Daniel Gordon Jones
Lead Producer: Irene Trinh
Managing Director: Othello Khanh
Production Manager: Phuc Phan
Production Company: The Sweetshop Films
Executive Producer: Laura Geagea
Producer: Catherine Law
Director: Noah Conopask
DOP: Marty Williams
Managing Director: Laura Geagea
Music Company: Song Zu Singapore
Editor: Keith Ngiau
Edit Company: Smoke & Mirrors Bangkok
Category: Energy Drinks , Soft Drinks
Genre: Action , Animation , In-camera effects , Music & Sound Design , Scenic , Storytelling , Visual VFX