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Opinion and Insight

Charge Ahead into Your Dream: Recreating Mount Everest

The Creatv Company recently helped Red Bull Vietnam and VMLY&R tell the story Hoang Le Giang, the first Vietnamese to ever reach the North Pole

Charge Ahead into Your Dream: Recreating Mount Everest

Following their successful 2018 campaign, Red Bull Vietnam and VMLY&R once again aimed to inspire and motivate dreamers with another story of courage, bravery, and resilience.

The Sweetshop Films Shanghai partnered with The Creatv Company to tackle the intense three-day shoot at over six different locations.

Besides scouting for the right locations, our toughest mission was to recreate a Mount Everest-esque mountain from the very bottom to the very top as an epic backdrop for our KOL, Hoang Le Giang, the first Vietnamese to ever reach the North Pole, to reenact his unbelievable journey.

The journey is only part of Giang’s greater story of how he left behind his mundane and tedious life in the office to fight against all odds, including his physical and mental challenges, and finally reach the top.

It was a daunting process that took a massive design team of more than twenty people to complete in a period of two weeks. Every single detail that makes up the snow bathed mountain was created from scratch, from the giant summit to the microscopic snowflakes – literally!

We wanted the set to feel as realistic as possible because seeing and believing are two very different concepts, and at The Creatv Company, we never settle for less.

The campaign does not only tell Giang's story but also mirrored the strong spirit, power, and ethics of the entire production crew coming together to execute, overcome, and create.


THE STORY BEHIND THE STORY:


















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Client

Brand: RedBull Vietnam

Advertiser: TCP Vietnam & Thailand

Post Production / VFX

Post Production Company: Smoke & Mirrors Bangkok

Sound

Sound Company: Song Zu Singapore

Creative Agency

Creative Agency: VMLY&R HCMC

Copywriter: An Tran

Producer: Charm Wall

Chief Creative Officer: Beer Poonnotok

Account Manager: Ngoc Le Nhu

Senior Art Director: Neena Felizzi Hernandez (Nichi)

Creative Group Head: Nick Nakpil

General Manager: Rachel Laffey

Senior Account Director: Andre Chen

Production Service

Production Service Company: The Creatv Company Vietnam

Producer: Daniel Gordon Jones

Lead Producer: Irene Trinh

Managing Director: Othello Khanh

Production Manager: Phuc Phan

Production Company

Production Company: The Sweetshop Films

Executive Producer: Laura Geagea

Producer: Catherine Law

Director: Noah Conopask

DOP: Marty Williams

Managing Director: Laura Geagea

Music

Music Company: Song Zu Singapore

Offline

Editor: Keith Ngiau

Edit Company: Smoke & Mirrors Bangkok

Category: Energy Drinks , Soft Drinks

Genre: Action , Animation , In-camera effects , Music & Sound Design , Scenic , Storytelling , Visual VFX