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Creative

Cardi B, Rita Ora, Emily Ratajkowski and Many More Launch Palms Resort in Star-Studded Video

An eclectic mix of pop culture icons come together to present the brand's new vision

Cardi B, Rita Ora, Emily Ratajkowski and Many More Launch Palms Resort in Star-Studded Video

Palms Casino has launched a new star-studded campaign entitled 'Unstatus Quo' as a declaration of the brand's vision and mindset. The resort (known as the “Palms”) is nearing completion of one of Las Vegas’ most forward and ambitious transformations, a stunning, property-wide $690 million renovation that will usher in the next era of gaming and entertainment in Las Vegas. From the resort’s collection of new award-winning restaurants, expanded gaming spaces, luxurious rooms and suites, one-of-a-kind entertainment venues, museum-worthy contemporary art program and world-class musical residencies, the completely reimagined property guarantees to deliver an experience that transcends the expected Strip formula. 

Palms is also set to debut KAOS, a larger-than-life entertainment experience consisting of a fully integrated 73,000 square foot dayclub and 29,000 square foot nightclub, which together will completely redefine the daylife and nightlife experience in Las Vegas. KAOS will feature state-of-the art audio, lighting technology and art, including Damien Hirst’s 60-foot “Demon with Bowl,” as well as exclusive residencies with world-renowned musical artists, including Marshmello, Cardi B, G-EAZY, Armin van Buuren, Skrillex, Kaskade, Above & Beyond, J Balvin and Ozuna, among others.


“Unstatus Quo” is the Palms’ new mantra, a fully integrated campaign that is a declaration of the brand’s vision and the bold mindset that fuels the rise of a new Las Vegas. The multi-faceted campaign kicks off with the release of a high-energy film featuring a collection of pop culture icons and friends of the Palms that represent the property’s new vision and authentic connection to the worlds of art, food, music and fashion with the stunning resort as the backdrop for the film. 


The Unstatus Quo campaign also includes significant out-of-home placements, custom celebrity vignette videos, digital media and print buys, along with a seamless new website at palms.com that allows guests to book rooms and dinner reservations, purchase show tickets and reserve tables at KAOS.

The film features Cardi B, Emily Ratajkowski, Ezra Miller, Adriana Lima, Dapper Dan, Rita Ora, Ryan Sheckler, Ozuna, Marshmello, Chef Michael Symon, Leticia Bufoni, Ken Block, Felipe Pantone, Jason REVOK, Timothy Curtis, Gary Stranger, and art from Damien Hirst and Andy Warhol, who all come together in an unexpected way to redefine the Vegas hospitality experience and set the stage for an all new Palms. Directed by Grammy Award-winning director, Sam Brown, the film was conceptualized and created by the Palms and AKQA Portland.


Palms collaborates with Los Angeles recording artist and designer Duckwrth to release “UNSTATUS QUO”, a brand new track produced by Agami Music and featuring an exciting use of the James Brown classic, “Get On The Good Foot”. Titled after their mini film and coupled with a cover design derived from art created by Jason REVOK made exclusively for the film, “Unstatus Quo” is a fitting soundtrack for the Palm’s Casino visual piece making its online and television debut today. “UNSTATUS QUO” is available now on all platforms.”

Featured Companies: Mill LA , Mill London

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Music

Music Supervision: Butter Music + Sound

Composer: Fred A Wesley Jr, James Brown, Jared Lee, Jesse Voccia, Joseph Louis Mims (Writers)

Music Supervisor: Chip Herter

Song: “Unstatus Quo” by Duckwrth

Publisher: Warner/Chappell / Jared Lee / Agami Music

Producer: Jesse Voccia o/b/o Agami Music

Mix: Jesse Voccia o/b/o Agami Music (Programmer)

Engineer: BJ Mekk

Executive Producer: Annick Mayer (Butter Music + Sound)

Post Production / VFX

Post Production Company: The Mill LA and The Mill London

Producer: Katie Buckley, Tom Manton (The Mill)

Colourist: Ricky Gausis

Editing House: Cabin Editing Company

Editor: Greg Scruton, Michael Rees, Randy Baublis

Head of Production: Remy Foxx (Cabin Editing)

VFX Supervisors: Jonathan Wesley and Dave Lawson

Creative Directors: Jonathan Wesley and Dave Lawson

Executive Producer: Fawn Fletcher (The Mill), Meghan Lang (MPC)

Production Coordinator: Emily Stave

Art Director: Clarice Chin

2D Lead: Martin Karlsson

2D Artists: Dylan Streiff, Patrick Dirks, Julian Ford, Gavin Marler, Brett Lopinsky, Jake Albers, Kai Chun Tsai, Jae Jun Yi, Rob Winfield, Ashwin Arun Bansode, Adam Maynard, Damudar Khuman, John Thornton, Richard De Carteret, Zoe Cosh, Yatin Tamhane

3D Lead: Gary Driver, Ed Shires, Chase Webb, Gaurav Mathur

3D Artists: Ben Blundell, Bethan Williams, Edward Hicks, Girish GR, James Hansell, Nicola Gilbert, Murali Krishna Reddy, Sergio Xisto, Tony Atherton, Chase Webb, James Robinson Matte Painting

Colour Company: MPC

Colour Producer: Rebecca Boorsma

Production Company

Production Company: Imperial Woodpecker

Director: Sam Brown

DOP: Benoit Debie

Executive Producer: Doug Halbert, Charlie Cocuzza

Producer: Emma Butterworth

Production Supervisor: Kelsey Mezzenga

Asst. Production Supervisor: Laurie Adlington, Bailey Padgett

1st AD: Peter Jackson

2nd AD: Kevin McCann

Production Designer: Quito Cooksey

Sound

Sound Company: Lime Studios

Sound Engineer: Matt Miller, Lisa Mermelstein (Assistant)

Sound Design: Michael Anastasi, Kai Paquin (Assistant)

Executive Producer: Susie Boyajan

Client

Advertiser: Palms Las Vegas

Client Team: Jon Gray, Tal Cooperman, Alex Acuna, Lauren Westerfield, Frank Fertitta IV

Creative Agency

Creative Agency: AKQA Portland

Creative Director: Aaron Seymour-Anderson

Copywriter: Sammi Chancey

Executive Creative Director: Ginny Golden

Senior Art Director: Alice Chiapperini

Writer: Matteo Capaldi (Senior)

Executive Producer: Dustin Freeman

Senior Producer: Thomas Martin

Associate Creative Director: Carlos Bernal

Designer: Pedro Sanguine, Terry Lee, Chris Lopez

Group Account Directors: Daniel Jones

Client Partner: Rodrigo Moyses

Strategy Director: Alec Black

Associate Strategy Director: Sarah-Jayne Boyd

Account Director: Mariana Pacheco

Senior Project Manager: Tyler Hilton

Program Director: Christine Dippold (Associate)

Media: Justin Claassen, Oona Ziegler

Business Affairs Director: Amy Thomas

Category: Gambling , Sports and Leisure

Genre: Music & Sound Design , People