Carat Hires John Paul Cadman as Head of Strategic Planning
Global media agency Carat has appointed former MEC Group Strategy Director, John Paul Cadman as Head of Strategic Planning, to lead the agency’s planning output.
An expert in convergence planning, JP Cadman will be tasked with ensuring consistent delivery of effective, creative and best-in-class media planning across all the agency’s clients. JP will report into Chief Strategy Officer, Dan Hagen and also work closely with the heads of Innovation, Digital and Insight to continue to build the agency’s overall proposition.
JP joins from MEC where he was leading J&J’s strategic planning across Northern Europe before being seconded to J&J as maternity cover for the Head of Media, Northern Europe. He has also worked at OMD and CIA, and during his 15-year career has worked with leading brands including PepsiCo, Visa, Sony, Chanel, Canon, Colgate, Public Health England and Specsavers, playing a strategic role in delivering award-winning campaigns.
Dan Hagen, Chief Strategy Officer at Carat, said: “As we continue to redefine the business value that media delivers for our clients, it is vital that we have clear and strategic leadership across the planning teams enabling us to take full advantage of all the opportunities offered by a convergent media landscape.
“JP’s in-depth understanding of clients’ needs combined with his strong agency-side background will help us drive excellence at scale across the agency. His UK and European experience will be extremely valuable in helping us deliver business value through media to our clients in an increasingly globalised world.”
JP Cadman, Head of Strategic Planning at Carat, said: “I am really excited to join an agency that I’ve always admired and respected for both the work they deliver and their new business record. Carat has a strong leadership team shaping the future of the agency and I am pleased to be onboard to help them deliver their vision.”