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Creative

Captain Risky Rides Again in 303 Lowe's New Budget Direct Insurance Ad

Mullen Lowe Asia Pacific, 2 years, 2 months ago

The dashing daredevil is back in latest spot directed by GoodOil's Hamish Rothwell

Captain Risky Rides Again in 303 Lowe's New Budget Direct Insurance Ad

Captain Risky is back and he’s riskier than ever in this new daredevil spot for Budget Direct Car & Home Insurance, created by 303Lowe Sydney.

The ad is the next in the “We don’t insure Captain Risky, to keep prices low” campaign which launched in January this year.

Richard Morgan, ECD, 303Lowe, said, “Budget Direct have just won Money Magazine’s Insurer of the Year 2015. That’s pretty big news. But Captain Risky has created a stunt that he thinks is even bigger and better. See him ride a wave of danger into glory.”

Jonathan Kerr, Director, Marketing & Digital, Budget Direct, says, “Budget Direct being named Money magazine’s Insurer of the Year 2015 is a huge endorsement of the value that we deliver to our customers. I can see why Captain Risky has thrown down the gauntlet in his latest stunt.”

The commercial was shot on location in Goulburn, NSW by Hamish Rothwell through GoodOil Films.


Creative Agency

Art Director: Adam Whitehead

Business Director : James Lammert

Business Manager: (Head) Tony Dunseath

Copywriter: Sean Larkin

Creative Agency: 303Lowe Sydney

Executive Creative Director: Richard Morgan

Producer: Louise Reimnitz

Production Company

Director: Hamish Rothwell

DOP: Crighton Bone

Executive Producer: Sam Long

Production Company: GoodOil

Category: Finance/insurance , Insurance

Genre: Comedy , Stunts