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Creative

Captain Destructo's Wife Needs Westpac's Help in Latest Spot by DDB

staging.lbbonline.com, 2 years, 8 months ago

Supervillain stuff is starting to do more evil than good to the family home

Captain Destructo's Wife Needs Westpac's Help in Latest Spot by DDB

DDB’s latest installment for Westpac highlights the common family issue of not having enough space at home, and follows Captain Destructo (aka Steve), a Kiwi dad and aspiring supervillain as he challenges his wife’s patience.

Captain Destructo’s collection of supervillain stuff is starting to do more evil than good to the family home. He’s filled up the garage and it’s now encroaching on the house. Fortunately, the entire family is in agreement that a new, larger home is the answer, and Westpac has the home loan options to help.



“Steve’s fortunate to have such a loving wife, and adoring children who, instead of making him give up his plans for world-domination, suggest upgrading to a home more suitable for his hobby," Shane Bradnick, DDB executive creative director, said.

"It’s another fun piece of work for Westpac, using humour to bring to light home-truths and in this case, highlight home-loans,” he added.

“No matter where life has taken you, and regardless of your situation at home, however unique, Westpac has the options to help,” Oliver Lynch, head of brand and marketing Westpac, said. 

The spots launched on Sunday 15 February 2015.

Advertiser

Advertiser: Westpac

Creative Agency

Account Director: Mark Wilson

Account Executive: Kate Coppersmith

Art Director: Adam Thompson & Nicole Sykes

Chief Creative Officer: Damon Stapleton

Copywriter: Rory McKechnie

Creative Agency: DDB Group New Zealand

Executive Creative Director: Shane Bradnick

Executive Producer: Judy Thompson

Managing Partner: Elizabeth Beatty

Planning Director: Rupert Price

Producer: Samantha Royal

Senior Account Manager: Deepika Goundar

Music and Sound

Sound Design: The Coopers

Offline

Editor: Adam Wills

Production Company

Director: Tim Bullock

DOP: John Toon

Executive Producer: Adrian Shapiro

Production Company: Scoundrel

Production Designer: Neville Stevenson

Category: Banking , Finance/insurance

Genre: Storytelling , Strategy/Insight