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Creative

CANADA London Gets in the Christmas Spirit for Not on the High Street

CANADA London, 1 year, 11 months ago

PENSACOLA directs elegant & colourful Christmas ad through WCRS

CANADA London Gets in the Christmas Spirit for Not on the High Street

CANADA London directors Pensacola have directed WCRS’s UK Christmas campaign for online retailer Not on the High Street. The 60 second TV spot premiered during Downton Abbey on November 1st and is supported by 30  and 10 second versions on TV and online, as well as multi-channel activity across print and outdoor. The commercial focuses on the unique gifting opportunities provided to NOTHS customers by the retailer’s network of creative small businesses, an idea brought to life by contrasting the unique and original (NOTHS) against the mainstream and mass produced (“on the high street”).

Directors Pensacola say: "Not On The High Street wanted an unconventional Christmas commercial where we could appreciate the difference between a NOTHS present and a conventional serialized object. So we created two types of vignettes, some warmer and more elegant, to portray the work of NOTHS’ partners, and a second type that are more greyish and repetitive, to showcase classic boring Christmas presents. On top of that, we tried to build a subtle sense of humour with quirky music and the changing melody of the voice over."
Advertiser

Brand: Not on the high street

Creative Director: Kate Wright

Director of Marketing: Ben Carter

Head of Marketing: Fiona Wallin

Creative Agency

Account Director: Alexandra Gluck / Kevin Smith

Agency Production: WCRS

Creative Director: Christopher Ringsell

Creatives: Ricard Nott / David Dearlove

TV Producer: Victoria Dashwood-Quick

Music and Sound

Audio Post Production: GCRS

Sound Engineer: Steve Lane

Offline

Editor: Ramon Morejón

Post Production / VFX

3D: Ivan López

Production Company

AD: Victor Cuadrado

Art Director : Lesley Arias

Casting Director: LANE Casting

Director: PENSACOLA

DOP: Juana Jimenez

Executive Producer: Marta Bobić

Global Executive Producer: Oscar Romagosa

Producer: Mikey Levelle

Production Company: CANADA London

Production Manager: Holly Restieaux / Monica Blas

Stylist: Laia Torras

Production Service

Producer: Diana C. Milesi

Production Service Company: NEVADA

Category: Online retailers , Retail and restaurants

Genre: Digital