Can You #SpotTheCroc in BETC Digital's Lacoste Campaign?
Today, Lacoste and BETC Digital are launching a crocodile hunt with the #SpotTheCroc Snapchat contest.
In the challenge, a crocodile will meander into 5 urban sports videos, which will be sent out via the social media app. It's up to you to find him, and by sending a Snapchat with his exact position you will be eligible for one of the many prizes.
You may only watch these videos twice in 24 hours so keep your eyes peeled so you don't miss him.
Take part in this adventure and hunt down the crocodile by adding 'Lacoste' to your Snapchat.
Account Manager: Brune Failliot, Vanessa Elias
Art Director: Lorene Garric
Copywriter: Emmanuelle Labbé
Creative Director: Annick Teboul, Nicolas Casanova
Producer: Sandy Semelin / Tania Demayo / Blandine Vives
Strategist: Sébastien Houdusse / Raphael Hode
Category: Clothing/fashion , Day/night wear