Can You Spot All the Memes in W+K NY & Delta Air Lines' Safety Video?
The latest Delta Air Lines safety video is the best thing to happen to the Internet since the cloud. A mash-up of some of the Internet’s most-loved memes, the video brings together stars like Keyboard Cat, Dramatic Chipmunk, and a certain Screaming Goat with a penchant for pop music.
Charlie is still biting his brother’s finger, the Evolution of Dance evolves, Annoying Orange is –shockingly – still annoying and Overly Attached Girlfriend has her eye on someone new. Will It Blend Guy continues his noble quest to answer the age-old question – will it blend? Delta’s original Internet star also makes an appearance. Combined, the Internet personalities featured in the video have gathered nearly 2 billion views on the videos that made them famous.
“We had a ton of fun with this one, and we think our customers will, too. Internet fame is fleeting, but our commitment to the safety of our customers and crew is not,” said Mauricio Parise, Delta’s director of Worldwide Marketing Communication. “These memes and cameos tap into the zeitgeist as the latest way of capturing our customers’ attention for our important safety presentation.”
"Delta's meme-tastic new safety video is not only a fitting homage to YouTube as we celebrate its 10th birthday this month," said Stephanie Davis, Industry Director for Travel at Google. "It's also a winning example of how to reach, engage and entertain customers around the world with great video content."
The video can be seen on Delta aircraft beginning May 25.
Delta launched a series of safety videos beginning in late 2012 meant to grab the attention of even the most seasoned travelers by using pop culture references, surprises and guest appearances – all to communicate important safety messages.
Account Management: Liz Taylor, Meghan Mullen, Lauren Smith
Art Director: Perry Morton
Business Affairs: Sara Jagielski, Keri Rommel
Copywriter: Ian Hart
Creative Agency: W+K New York
Creative Director: Sean McLaughlin, John Parker
Executive Creative Director: Susan Hoffman, David Kolbusz, Jaime Robinson
Head of Content Production: Nick Setounski
Interactive Producer: Jen Vladimirsky
Project Manager: Lauren Amato
Strategist: Sam Matthews, Meranne Behrends
TV Producer: Cheryl Warbook, Luiza Naritomi
Music and Sound
Music Production: Black Iris
Producer: Natasha Alden
Sound Mix: Cory Melious @ Heard City
Edit Assistant: Betty Jo
Edit Company: Final Cut
Editor: JD Smyth and Jeff Buchanan
Executive Producer: Lauren Bleiweiss
Producer: Mackenzie Alexander
Post Production / VFX
Animation: Colin Hess, Denis Moran, Leland Goodman, Tyler Gibb, Kim Dulane
Art Department: Diana Park
CG: Charlotte Bae, Grae Revell
CG Artist: Bill Dorais, Andres Weber, Angela Carafas
CG Artists: Jacob Fradkin, Michael Nieves, Ty Coyle
Colourist: Tim Masick @ Company 3
Compositor: Jonathan McKee, Eric Conception, Carl Fong, Marcus White
Flame: (Lead)Marcus Wood
Post Production House: MPC
Senior Producer: Matthew Loranger
VFX Supervisor: Marcus Wood
Director: Matt Aselton
DOP: Corey Walter
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Producer: Zoe Odlum
Production Company: Arts & Sciences
Category: Airlines , Travel