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Creative

Can You Spot All the Memes in W+K NY & Delta Air Lines' Safety Video?

Wieden+Kennedy New York, 2 years, 5 months ago

Arts & Sciences' Matt Aselton mashes up some of the Internet's biggest stars

Can You Spot All the Memes in W+K NY & Delta Air Lines' Safety Video?

The latest Delta Air Lines safety video is the best thing to happen to the Internet since the cloud. A mash-up of some of the Internet’s most-loved memes, the video brings together stars like Keyboard Cat, Dramatic Chipmunk, and a certain Screaming Goat with a penchant for pop music.

Charlie is still biting his brother’s finger, the Evolution of Dance evolves, Annoying Orange is –shockingly – still annoying and Overly Attached Girlfriend has her eye on someone new. Will It Blend Guy continues his noble quest to answer the age-old question – will it blend? Delta’s original Internet star also makes an appearance. Combined, the Internet personalities featured in the video have gathered nearly 2 billion views on the videos that made them famous.


“We had a ton of fun with this one, and we think our customers will, too. Internet fame is fleeting, but our commitment to the safety of our customers and crew is not,” said Mauricio Parise, Delta’s director of Worldwide Marketing Communication. “These memes and cameos tap into the zeitgeist as the latest way of capturing our customers’ attention for our important safety presentation.”

"Delta's meme-tastic new safety video is not only a fitting homage to YouTube as we celebrate its 10th birthday this month," said Stephanie Davis, Industry Director for Travel at Google. "It's also a winning example of how to reach, engage and entertain customers around the world with great video content."

The video can be seen on Delta aircraft beginning May 25. 

Delta launched a series of safety videos beginning in late 2012 meant to grab the attention of even the most seasoned travelers by using pop culture references, surprises and guest appearances – all to communicate important safety messages.

Creative Agency

Account Management: Liz Taylor, Meghan Mullen, Lauren Smith

Art Director: Perry Morton

Business Affairs: Sara Jagielski, Keri Rommel

Copywriter: Ian Hart

Creative Agency: W+K New York

Creative Director: Sean McLaughlin, John Parker

Executive Creative Director: Susan Hoffman, David Kolbusz, Jaime Robinson

Head of Content Production: Nick Setounski

Interactive Producer: Jen Vladimirsky

Project Manager: Lauren Amato

Strategist: Sam Matthews, Meranne Behrends

TV Producer: Cheryl Warbook, Luiza Naritomi

Music and Sound

Music Production: Black Iris

Producer: Natasha Alden

Sound Mix: Cory Melious @ Heard City

Offline

Edit Assistant: Betty Jo

Edit Company: Final Cut

Editor: JD Smyth and Jeff Buchanan

Executive Producer: Lauren Bleiweiss

Producer: Mackenzie Alexander

Post Production / VFX

Animation: Colin Hess, Denis Moran, Leland Goodman, Tyler Gibb, Kim Dulane

Art Department: Diana Park

CG: Charlotte Bae, Grae Revell

CG Artist: Bill Dorais, Andres Weber, Angela Carafas

CG Artists: Jacob Fradkin, Michael Nieves, Ty Coyle

Colourist: Tim Masick @ Company 3

Compositor: Jonathan McKee, Eric Conception, Carl Fong, Marcus White

Flame: (Lead)Marcus Wood

Post Production House: MPC

Senior Producer: Matthew Loranger

VFX Supervisor: Marcus Wood

Production Company

Director: Matt Aselton

DOP: Corey Walter

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Producer: Zoe Odlum

Production Company: Arts & Sciences

Category: Airlines , Travel

Genre: Comedy