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Opinion and Insight

Can You Hold Your Breath for the Entirety of This Startling PSA?

Leo Burnett London, 2 years, 3 months ago

Leo Burnett Change teams with Blink's Tomas Mankovsky for a poignant RNLI sea safety spot

Can You Hold Your Breath for the Entirety of This Startling PSA?

Today sees the launch of the RNLI’s first national drowning prevention campaign, Respect the Water, warning the British and Irish public that the coastlines and waters can be dangerously unpredictable. 

A hard-hitting film will be shown in cinemas across the UK and Ireland from 10th July. The film, ‘Breathe’, challenges viewers to hold their breath as a man in the sea fights the surprising power of cold water shock.

RNLI - Breathe from Blink on Vimeo.

Creative Agency

Creative Agency: Leo Burnett Change

Creatives: Ben Newman, Blake Waters, Milo Williams

Executive Creative Director: Beri Cheetham

Producer: Jennifer Fewster

Music and Sound

Sound Design: Sam Robson @ 750


Editor: Max Windows @ Stitch

Post Production / VFX

Post Production House: The Electric Collective

Production Company

Director: Tomas Mankovsky

DOP: Magnus Jønck

Executive Producer: James Bland

Producer: Sam Levene

Production Company: Blink

Genre: Dialogue