Can You Hold Your Breath for the Entirety of This Startling PSA?
Today sees the launch of the RNLI’s first national drowning prevention campaign, Respect the Water, warning the British and Irish public that the coastlines and waters can be dangerously unpredictable.
A hard-hitting film will be shown in cinemas across the UK and Ireland from 10th July. The film, ‘Breathe’, challenges viewers to hold their breath as a man in the sea fights the surprising power of cold water shock.
Creative Agency: Leo Burnett Change
Creatives: Ben Newman, Blake Waters, Milo Williams
Executive Creative Director: Beri Cheetham
Producer: Jennifer Fewster
Music and Sound
Sound Design: Sam Robson @ 750
Editor: Max Windows @ Stitch
Post Production / VFX
Post Production House: The Electric Collective
Director: Tomas Mankovsky
DOP: Magnus Jønck
Executive Producer: James Bland
Producer: Sam Levene
Production Company: Blink