Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Can You Fuel a Car with Lemonade? Droga5 NY & Toyota Find Out

Droga5 New York, 2 years, 1 month ago

Comedian & actress Nikki Glaser gives us the lowdown in new film directed by JJ Adler

Can You Fuel a Car with Lemonade? Droga5 NY & Toyota Find Out

In April, Toyota launched a film demonstrating the possibilities of hydrogen by using cow manure to fuel the Toyota’s first hydrogen fuel cell vehicle, the Mirai. The result was a video titled, “Fueled By Bullsh*t,” which was the first episode of Toyota’s Fueled By Everything series, created in partnership with Droga5. Two months later, we launched “Fueled by Oil Creek,” a film that showed Toyota finding hydrogen in the birthplace of America’s oil industry, Titusville, Pennsylvania. 

Today, Toyota has launched the third iteration of the “Fueled by Everything” series, “Fueled by Lemonade.” That’s right--lemonade. And it’s only right that film launched today as it’s National Lemonade Day!

Hosted by comedian and actress Nikki Glaser, the film is a tongue-in-cheek exposé on the crisis facing the lemonade stand industry in the dog days of summer, in which Nikki visits a neighborhood to interview some struggling young entrepreneurs about their business problems. Nikki educates the kids on the potential of using excess resources (just like their leftover lemonade) to create hydrogen fuel before opening up negotiations with them to buy their surplus stock. The film was also directed by filmmaker, JJ Adler whose work was previously selected at Sundance Film Festival. 

Creative Agency

Account Director: Bola Adekoya  

Account Management: (Associate) Leo Wong 

Account Manager: Dave Murphy 

Art Director: Mary Dauterman  

Business Affairs: Dianne Richter 

Chief Creative Officer: Ted Royer  

Chief Strategy Officer: Jonny Bauer 

Copywriter: Sarah Lloyd 

Creative Agency: Droga5​  ​NY 

Creative Chairman: David Droga 

Creative Director: Nathan Lennon, David Gibson

Creatives: (Chief Creation Officer) Sally­Ann Dale

Design Director: Devin Croda  

Director of Communications Strategy: Colleen Leddy 

Executive Creative Director: Neil Heymann  

Group Account Director: Steven Panariello

Head of Art: Cliff Lewis 

Head of Broadcast: Ben Davies  

Head of Print Production: Rob Lugo 

Interactive Producer: (Head) Niklas Lindstrom, Morgan Mendel 

Producers: (Art) Bianca Escobar 

Project Manager: Anika Chowdhury 

Strategist: Emily Mulvey 

Strategy: (Comms) Parks Middleton 

Strategy Director: (Group) David Gonzales 

TV Producer: Ryan Shanholtzer 

Music and Sound

Licensing : Marc Mannino @ ELIAS Music

Producer: Justine Cortale

Sound Mix: David Papa  @ Sonic Union


Edit Assistant: Andre Castiglioni  

Edit Company: Final Cut NY 

Editor: Katie Turinski  

Executive Producer: Lauren Bleiweiss  

Producer: Mackenzie Alexander

Post Production / VFX

Animation: Chris Mennuto, Benge Li 

Colourist: Mikey Rossiter 

Compositor: Amanda Amalfi   

Creative Director: Chris Palazzo, Aran Quin 

Executive Producer: Sean Costelloe 

Post Production House: The Mill 

Producer: Jason Bartnett  

Production Company

Art Director : Mike Bayer 

Director: J.J. Adler

DOP: Tim Hudson

Executive Producer: Lori Stonebraker 

Head of Production: Amy DeLossa

Illustrator: David McLeod 

Managing Director: Oliver Fuselier 

Producer: Andrew Graham 

Production Company: Tool  

Category: Automotive , Cars

Genre: Comedy