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Can Netflix Make You the Ruler of an Alien Race?

Wieden+Kennedy Amsterdam, 2 years, 9 months ago

Wieden+Kennedy Amsterdam and AKQA Amsterdam collaborate on ‘Great Things Start with Netflix’

Can Netflix Make You the Ruler of an Alien Race?

A new brand campaign for the UK, Ireland, The Netherlands and Nordics celebrates the unique connective and transformative power of great stories brought to you through Netflix. 

Created with Advertising agency Wieden+Kennedy Amsterdam and with digital development by AKQA Amsterdam, the ‘Great Things Start With Netflix’ campaign launched on January 5th and includes both broadcast and digital.

Netflix touches viewers’ lives with a better, and more personalised, viewing experience, offering TV shows, movies and documentaries, including exclusive and original content accessible anytime, anywhere and on any device. Through the magic of its content and service, great things really can start with Netflix.

This unique point of view on the role of stories is demonstrated by a central film directed by Aaron Stoller, that follows everyday people and the transformations, both big and small, that occur in their lives through watching various titles on Netflix.

Can plunging into the depths of a personalized recommendation forever alter one man’s life? Could you become the ruler of an alien race? And - perhaps even more implausibly - can Netflix bring a smile to the face of an angst-ridden teenager? The central 60-second film, entitled “Big Questions”, heroically and humorously answers these questions, bringing to life those special Netflix moments that unite and inspire viewers.

But ‘Great Things Start with Netflix’ takes on a whole new dimension online. Created by AKQA, an interactive YouTube video launching next week offers an array of hidden additional moments to Big Questions, allowing the audience to literally dive into the world of Netflix and experience how it can influence their lives. Advanced use of UX and a flat content hierarchy lets people explore alternative stories within the TV-spot in an intuitive and playful way. These stories then lead the audience to discover the variety of titles available on Netflix.

Next to the brand film and online experience, three 30-second videos have been created that delve specifically into individual Netflix moments of richer living. The first, ‘Sara’, launches alongside the main film ‘Big Questions’ in January and is a cinematic peek into the life of a once-shy young woman who goes on to explore the world after being inspired by Netflix’s epic new original series ‘Marco Polo’. The other two 30-second spots will launch in the coming months. The first of which, titled Coma, launches in the Netherlands and Nordics later this month.

“In lots of different ways, both big and small, our lives can be changed and enhanced by watching quality entertainment,” says Sean Condon, Wieden+Kennedy Amsterdam Creative Director. “And it's even better if we can choose when and where we watch it. Some of the spots dramatise these moments of change in everyday situations; others tell bigger stories about how entertainment can have a profound effect on viewers’ lives – and diets. But they all build upon Netflix’s brand personality by bringing to life the brand’s fun, entertaining and unique personality through these compelling stories.”

“We always look for new and innovative ways to market Netflix,” said Ashley Wirasinha, vice president of European marketing for Netflix. “Innovative campaigns drive our business. We’re excited by the work Wieden+Kennedy and AKQA have delivered and are keen to explore further creative ideas to bring Netflix to market.”

The ‘Great Things Start With Netflix‘ campaign will air in the UK, Ireland, the Netherlands, Sweden, Finland, Norway and Denmark. The films 'Big Questions’ and ‘Sara’ can be seen on Netflix’s YouTube page now.  


Brand: Netflix

Creative Agency

Account Director: Eleanor Thodey

Account Manager: Charlotte Jongejan

Creative Agency: Wieden+Kennedy Amsterdam

Art Director: Sean Condon

Business Affairs: Emilie Douque

Copywriter: Diaa Mohamed, Evgeny Primachenko

Creative Director: Sean Condon

Executive Creative Director: Mark Bernath, Eric Quennoy

Group Account Director: Clare Pickens

Head of Content Production: Joe Togneri

Planning Director: Martin Weigel

Producer: Ross Plummer

Project Manager: Emma Williamson

Interactive / Digital Agency

Account Director: Cecile Desmarest

Associate Creative Director: Kim Baffi

Client Partner: James Scott

Copywriter: Rachael Kendrick

Creative Director: Ivar Eden

Digital Agency: AKQA

Director of Delivery : Kristopher Smith

Planning Director: Laurence Parkes

Production Manager: Dorothy Bany

Senior Project Manager: Mikaela Westerberg

Music and Sound

Audio Post Production: Wave Sound Studios, Amsterdam

Music Supervision: Woodwork Music, UK (Big Questions), Beacon Street Studios, LA (Sara)

Sound Design: Alex Nichols-Lee


Edit Company: Peepshow, London

Editor: Andrea Macarther, Amanda Perry

Post Production / VFX

3D Supervisor: Simon Glas

Colourist: Scott Harris

Compositor: Morten Vinther (Lead), Kyle Obley, Jesper Nybroe

Executive Producer: Anya Kruzmetra

Post Production House: Glassworks, Amsterdam

Shoot Supervisor: Naomi Anderlini

VFX Supervisor: Morten Vinther

Animation: Thomas Hinke

Production Company

Director: Aaron Stoller

DOP: Henrik Stenberg

Executive Producer: Kate Taylor

Producer: Mala Vassan

Production Company: Biscuit

Category: Publications and media , Streaming Services

Genre: Dialogue , People