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Campaigns & Grey and Nissin Spice Up Cup Noodles, 2 years, 6 months ago

In a TVC that promotes a craving for the new spicy hot beef flavoured range

Campaigns & Grey and Nissin Spice Up Cup Noodles

Neuron, the second ATL agency of Campaigns & Grey, teamed up with Nissin to launch a campaign for Nissin Cup Noodles’ new spicy hot beef flavour in the Philippines.

The campaign aimed to draw from the audience, a powerful craving for cup noodles with the juiciness of flavourful beef and an intense kick of spice, all while also promoting the Japanese equity of the brand.

What resulted was a visually arresting spot that fuses Japanese culture with Filipino humour.

With this Spicy Hot Beef campaign, Neuron aims to show that they have truly mastered the brand character of Nissin Cup Noodles and are ready to take on even more creative collaborations in the future.


Advertiser: Nissin

Creative Agency

Account Manager: Addison Quintos

Art Director: Chico Javier

Copywriter: Patricia Lumanlan

Creative Agency: Campaigns & Grey

Creative Director: Jun Ureta

Managing Director: Meldy Warren

Post Production / VFX

Post Production House: Provill

Production Company

Director: Jeorge Agcaoili

Producer: Steve Vesagas & Sonny Trajano

Production Company: Provill

Category: Conveniece , Food