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Creative

Camp + King Launches Feel Good Spot to Support Glad to Give Program

Sapka Communications, 2 years ago

Agency launches charming new ad for The Clorox Company's new program

Camp + King Launches Feel Good Spot to Support Glad to Give Program

San Francisco advertising agency Camp + King recently launched a spot to support The Clorox Company's Glad to Give program. The program and creative were inspired by people who were using Glad ForceFlex bags to donate bulky or heavy items to charity, because they can fill, stretch and stuff the durable bags with just about anything! 

Glad to Give supports giving opportunities through marketing efforts, cash donations to charities including One Warm Coat and Habitat for Humanity, and by making giving easier with information on free donation pickups nationwide via a partnership with Donation Town.

Now Glad wants to inspire you, by creating a special yellow bag that’s made just for donations… encouraging you to give gently loved items a second life and help bring warmth, happiness and smiles to others.  It’ll stand out and remind you to schedule a pickup with a local charity. 

Giving has many benefits ranging from making us feel happy to making us and our communities healthier. Visit GladtoGive.com to receive a bag to your home to fill and donate to the charity of your choice.


Creative Agency

Art Director: Rikesh Lal, Chris Nash, Justin Hargraves

Brand Director: Dana Rabb

CEO: Jamie King

Chief Creative Officer: Roger Camp

Copywriter: Jesse Dillow, Scott Myers, Avery Stokes Harrison

Creative Agency: Camp+King

Executive Producer: Vince Genovese, David Verhoef

Producer: Malini Kartha

Music and Sound

Sound Engineer: Mark Pitchford @ M Squared

Offline

Edit Assistant: Marissa Rosado

Editor: Matt O’Donnell

Post Production / VFX

Colourist: Mark Everson

Executive Producer: Jim Vaughan

Post Production House: Misfit

Production Company

Director: Patrick Lundberg

DOP: Nick Mahar

Executive Producer: Jim Vaughan

Line Producer: Scott Wickman

Production Company: Misfit

Category: Charity , Corporate and social

Genre: Dialogue