Cadillac Debuts Daring New Campaign at 88th Annual Academy Awards
Cadillac, in partnership with Publicis Worldwide and Rokkan, returned to the 88th Annual Academy Awards to continue building upon its inspiring 'Dare Greatly' brand platform, which relaunched Cadillac last year. The night of the Oscars unveiled the fully integrated brand campaign, building on the brand’s momentum, and the launch of two new vehicles: the Cadillac CT6 flagship sedan and the first-ever Cadillac XT5 crossover.
The new campaign celebrates those who dare to drive the world forward,, an ensemble representing the remarkable vision it takes to see what can be, the self-belief to take on those challenges and the motivation to make it happen. These remarkable innovators include:
Innovatively engineered and beautifully crafted, the CT6 combines advanced technology with breathtaking design. The first-ever XT5 crossover is a thoroughly progressive vehicle both inside and out, designed to accommodate needs, while expressing a distinctive sense of style.
“Last year, we launched Cadillac’s Dare Greatly out into the world. This year we continue our mission by revealing Cadillac's boldly sophisticated cars and by honoring truly inspiring people that drive the world forward with much-needed optimism and youthful moxie."
Cadillac’s DareGreatly.com has been completely relaunched as a premium digital lifestyle destination for luxury consumers. The site hosts a wealth of content and provides an in-depth look into the stories of those featured in the campaign. And through Cadillac’s social channels and DareGreatly.com, audiences will be invited to participate in the conversation and share their own daring stories. The work launching this weekend includes TV, print, Out of Home, online video content and ongoing social.
The new spots aired during the Oscars broadcast and more new content (as well as background on those featured) can be found by exploring DareGreatly.com.
Audio Post Production: Tom Jucarone & Peter Holcombe/Sound Lounge
Edit Company: Rock Paper Scissors
Editor: Damion Clayton
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield
Post Production / VFX
Colourist: Tom Poole/Company 3
Director: Mark Romanek
DOP: Rob Hardy
Executive Producer: Sue Ellen Clair
Production Company: Anonymous Content
Line Producer: Tom Martin
Chief Creative Officer: Andy Bird
Chief Production Officer: (EVP) Lisa Bifulco
Creative Agency: Publicis North America
Executive Producer: (SVP) Anthony Garetti
Managing Director: (EVP) Adam Hunt
Associate Creative Director: (CW) Josh Aiello
Category: Automotive , Cars
Genre: People , Storytelling