BRUSH Appoints gyro Manchester for Global Branding Brief
The Manchester office of gyro and integrated PR consultancy Citypress have been appointed to lead a global marketing and communications brief for world-leading manufacturer.
BRUSH, the world’s largest independent manufacturer of electricity generating equipment, selected the two agencies following a competitive pitch process.
Earlier this year, BRUSH announced that it had invested £30m into a new manufacturing facility near Shanghai, China. In addition to its headquarters in Loughborough in the East Midlands, it also has sites in Blackwood in Wales, Pennsylvania and Houston in the United States, the Netherlands and the Czech Republic.
BRUSH, which was founded by inventor Charles Francis Brush, has been established for more than 130 years.
gyro will support BRUSH with a rebranding exercise before leading new creative campaigns for above the line activity across industry media globally.
Under the communications element of the brief, Citypress will be operating an international media office service alongside standalone thought leadership and content marketing projects.
David Bond, marketing and communications manager at BRUSH, said: "We’re transforming our marketing and communications to drive customer interaction and satisfaction on a global basis. gyro and Citypress stood out as the perfect fit to develop compelling propositions for diverse audiences in a highly technical product environment.”
Danny Turnbull, managing director of gyro Manchester, said: “It’s a real honour to be appointed to this venerable British brand and support its plans for growth. It is also pleasing to be working alongside our good friends at Citypress to elevate BRUSH to new heights."
Ricky Ambury, director at Citypress, added: “BRUSH has an outstanding story which is based on its proud history and status today as a truly global business that continues to produce new innovations. We’re excited that it will be our role to help the business to tell it.”