Brazil Showcase: The Country’s Most Exciting Advertising
Mizuno - ‘Invisible Runners’
F/Nazca Saatchi & Saatchi teamed with Mizuno to treat São Paulo’s ‘true marathon runners’ - its garbage collectors - to a Christmas treat. Lovely.
Nivea - ‘The Protection Ad’
This super smart Nivea print ad earned FCB Brasil the Mobile Grand Prix at Cannes Lions 2014. And rightly so. It actively protects wandering children by including a bracelet that you wrap around a child’s arm that then syncs to an app on your phone that alerts you when they venture too far.
Skol Beats Senses - ‘Underwater’
Skol wanted to throw a party as indescribable as its new Beat Senses. So what did the brand do? Threw the damn thing underwater, where the entirety of this spot was shot. Very cool stuff from F/Nazca Saatchi & Saatchi.
Amnesty International - ‘Invisibles’
DM9 DDB launched this chilling spot for Amnesty International that draws attention to the high number of youth homicide in Brazil.
Camisara Colombo - ‘Flying Collection’
Office workers are generally restricted to their desks all day - and that means missing out on such delights as the Black Friday bargain rush. To combat this, Men’s fashion network Camisara Colombo and its agency Salles Chemistry took Black Friday to the office workers by dressing up drones (of course) and flying the outfits to office windows.
Sao Paulo Creative Club - ‘Mole’
This award show Call for Entries from Borghi/Lowe Brazil deserves an award itself. Brilliantly gross!
Itau Bank - ‘Heart Ball’
Brazilian football fans could donate their heartbeats to the national football team ahead of last year’s World Cup. People would place their two hands on the device which captured their pulse through two optical sensors. Then the heartbeats were converted in cardiac frequency and reproduced according to its intensity by a speaker installed inside it. A fun use of tech from Agencia Africa.