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Hires, Wins & Business

Brave Wins Drinks Brand Go Coco UK Account

staging.lbbonline.com, 2 years, 11 months ago

First strategic and creative pitch called by the coconut water brand

Brave Wins Drinks Brand Go Coco UK Account

Today, creative agency Brave has been appointed to work on the Go Coco UK business. Go Coco has been sold at top UK grocery multiples for over a year and is a part of Freedom Brands Ltd, the UK based drinks company. The account win is a result of a 3-way pitch and is the first strategic and creative pitch called by the fast-growing drinks brand.

Ross Currie, Managing Director of Freedom Brands said: ”We are excited to be working with Brave, they truly understand our market and what Go Coco stands for.  The team has already shown huge passion for our product and brand philosophy. We look forward to beginning the journey with them to further engage our current customers and to reach new people. “

Declan Garvin, Group Account Director for Brave commented: “There are a number of brands in this new drinks category, but when we tasted Go Coco, we were instantly hooked. They are in a great position, especially as the trend for healthier and more natural products continues to grow so rapidly. Our role will be to clearly communicate the Go Coco identity and values to attract new consumers.”

Category: Soft drinks , Water