Branded Entertainment Agency Brand Arc Promotes Jina Yu
Yu named account director
Los Angeles-based marketing agency Brand Arc has promoted Jina Yu to the position of account director. Yu currently handles development, planning, creative execution and measurement for all of Brand Arc’s clients and projects.
“Jina is a major asset to our firm,” said Rob Donnell, Brand Arc founder and CEO. “Through her hard work and dedication to the Toyota brand and extensive branded entertainment experience, she has not only earned this promotion, but she is also without a doubt the most qualified person for it.”
Yu has nearly a decade of experience in the industry. She joined Brand Arc in 2005 and was the fourth employee hired. Prior to joining Brand Arc, Yu worked at a music-publishing firm handling rights and researching artists for potential placements in films and TV shows. She graduated from UCLA with a degree in international economics.