Brand & Deliver Scoops Hat-trick at IPM Awards
Brand & Deliver scored a triple win at the annual IPM Awards last night, including a Partnership Marketing Campaign award in recognition for an outstanding film partnership for Sony Pictures and two awards for their LG Knock2Win campaign.
For Sony Pictures the promotions team brought together The Amazing Spider-Man 2, one of the jewels in the Sony release crown, together with Evian (Danone Waters) in a game changing partnership delivered globally. Baby Spiderman made a guest appearance with Evian’s existing Baby & Me campaign, whereby the character is met by a ‘baby’ version of himself in reflection.
For LG, B&D created a digital campaign including an online game ‘Knock2Win’ to showcase the LG G2 smartphone and in particular its ‘KnockOn’ functionality, which allows users to wake the device simply by tapping twice on the screen. This campaign scooped awards in both the ‘Utilities & Technology’ and ‘Small Budget Campaign’ categories.
“We’re thrilled to be recognised for both these campaigns, which demonstrate our ability to deliver unique creative ideas on vastly different budgets,” said Ben Gallop, CEO of Brand & Deliver.
Genre: Creative technology