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Creative

Bouffant Goes Bold with a Brand New Look

bouffant, 2 years, 7 months ago

Johannesburg-based production company launches new identity and website

Bouffant Goes Bold with a Brand New Look

After eight multi award-winning years, internationally renowned production company bouffant enters a bold new phase, with a fresh roster of talent, a striking redesign, and the arrival of powerhouse Executive Producer, Peter Carr.

Design team The District paid homage to the original logo by crafting a twist on a classic bold font to create a new wordmark originating from the same era and region as the word bouffant itself.

The new identity is a sophisticated and sexy evolution, and the new website encapsulates this identity and showcases the vibrancy and verve of the work produced by bouffant.

With a line-up of many of South Africa’s most dynamic and lauded directors, responsible for some of the country’s most iconic commercials, bouffant gains in strength with impressive new talent and expert production teams.

Says Executive Producer Peter Carr: “We have set extensive creative goals for ourselves; acknowledging conventional film production, as well as the expanding digital marketing space. Our new identity is one of those steps”.

It is a new and thrilling era for the once-young company that is now all grown up, and it’s the right time to evolve the brand and corporate identity whilst retaining the same inherent playfulness and passion that makes bouffant a great creative partner.