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BMF Unveils More Work for Sportsbet with Cash Out

BMF, 2 years, 3 months ago

To further cement Sportsbet’s position in the mobile betting category, BMF has launched a second campaign for the new ’Cash Out’ feature

BMF Unveils More Work for Sportsbet with Cash Out

This innovative feature gives Sportsbet punters a new level of control over their bets. If punters get that sinking feeling that their team is going to choke, they can Cash Out before the game has ended or if they’re in front and want to call it quits whilst they’re ahead they can take their winnings early. The choice is now theirs.

Following on from the success of the first phase of this campaign, which just picked up a prestigious Bronze Radio Lion at Cannes, phase two of the ‘Cash Out’ campaign dramatises the heightened levels of excitement and control punters now feel.

"It’s a great and genuinely fun brand to work on. I reckon the punters will get a chuckle out of the latest work," says Cam Blackley, BMF executive creative director.

“Sportsbet are a genuine entertainment company and this innovative new feature takes watching sport and having a punt to a whole new level,” added Dan Lacaze, BMF client services director.

The campaign has launched nationally on TV, radio, digital, social and press.

To check out phase one of the campaign and the Bronze Radio Lion campaign, visit:


Brand Manager: Kathy Daves

General Marketing Manager: Luke Waldren

Creative Agency

Account Director: Will Woods

Art Director: Harry Neville Towle & Helen King

Client Director: Daniel Lacaze

Copywriter: James Sexton & Alex Bolderoff

Executive Creative Director: Cam Blackley

Producer: Fiona Gillies

Project Manager: Clare Yardley

Strategist: David Warren

Music and Sound

Sound Production: Rumble Studios


Editor: Jon Holmes

Production Company

Director: Craig Melville

DOP: Simon Ozolins

Producer: David Curry

Production Company: Jungleboys

Category: Gambling , Sports and leisure

Genre: Comedy