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Hires, Wins & Business

BMF Hires Nicole Hetherington and Simon Fowler

BMF, 2 years, 7 months ago

The creative team behind winning campaign "The Most Power Arm Ever Invented"

BMF Hires Nicole Hetherington and Simon Fowler

Award winning creative duo Nicole Hetherington and Simon Fowler, known for their work on "The Most Powerful Arm Ever Invented", have further strengthened the BMF creative department.

The Kiwi team moved to Sydney five years ago, off the back of winning New Zealand Young Lions competition and have since created unique and effective campaigns for some of Australia’s biggest brands including Sony, Virgin Mobile, eBay and Diet Coke.

During their recent stint at Havas their "Save Our Sons" campaign picked up top honors around the globe, including Australia’s first ever D&AD Black Pencil for innovation. It featured a petition-signing robot created with Finch that hand wrote over 32,000 signatures on behalf of Jacob Lancaster, a Sydney boy with Duchenne Muscular Dystrophy.

Cam Blackley, BMF executive creative director said: “The addition of Simon and Nicole’s brains is a real coup. They fit my criteria of being truly talented, genuinely nice people who enjoy a lager. I like the way things are shaping up around here.”

“We’re incredibly excited to be working under Cam, BMF is a killer agency and we’re stoked to be a part of it,” says Fowler.

Hetherington  has recently been announced one of this year’s D&AD judges on the Crafts for Advertising jury.