BMF Appoints Jo Cooper as Digital Production Director
BMF has appointed Jo Cooper as Digital Production Director. Cooper will be tasked with leading all digital production capabilities, and helping to plan and execute digital strategies for clients. She will work closely with BMF’s creative and account management teams in leading and identifying opportunities for growth and profit with new and existing clients.
Jo Cooper brings more than 15 years of interactive advertising and marketing experience to BMF, after time spent in specialist digital agencies Holler and Razorfish, and running broader integrated campaigns with The Hallway and Publicis. Jo has produced work for an extensive list of clients, including Samsung, Qantas, Heineken, Virgin Mobile, Disney Channel, ESPN, Tourism NT, Bonds, P&O Cruises, NSW Government and Hallmark, among others.
Jo has produced award-winning work for clients across a wide range of categories. Highlights include an AWARD Award, Astra Award and Tomorrow Award for Heineken (world cup rugby). Her work on the successful 2012 campaign for RUOK?Day as Program Director helped to generate a rise in national participation of 14% from the previous year.
Concurrently with her full time roles, Jo spent 2 years as Communications Director for SheSays and has an ongoing commitment to supporting new industry talent. She is a senior member of their mentoring program.
“Jo Cooper will have an immediate focus on integrating our digital production expertise with BMF’s inhouse Data Science, Social, Content and CRM expertise,” said Dominic Stinton, BMF, CEO.
“Jo Cooper, who joined BMF as a freelance expert 12 months ago, has brought a great set of skills. We are delighted Jo is now a member of our full time team, where she will continue to expand our offering,” explains BMF CFO Simon Halfhide.