BMB Wins Paddy Power’s £20m Advertising Account
Paddy Power has appointed Beattie McGuinness Bungay to its £20 million advertising account following a pitch.
BMB beat M&C Saatchi, Grey London, Enter and Fold7 to win the Paddy Power business in a pitch process run by Oystercatchers, which first kicked off late last year.
The previous incumbent on the Paddy Power business was Crispin Porter & Bogusky, which has worked with the brand since 2011.
Paul Sweeney, Head of Brand at Paddy Power, said: “We can't wait to see how much trouble we can get into with our new friends at BMB.”
Trevor Beattie, the BMB co-founder, said: "We are delighted to be working with Paddy Power. It's a marriage made in mischief."
Category: Gambling , Sports and leisure