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Hires, Wins & Business

BMB Wins Paddy Power’s £20m Advertising Account

Beattie McGuinness Bungay LLP, 2 years, 7 months ago

The account was previously held by Crispin Porter & Bogusky

BMB Wins Paddy Power’s £20m Advertising Account

Paddy Power has appointed Beattie McGuinness Bungay to its £20 million advertising account following a pitch.

BMB beat M&C Saatchi, Grey London, Enter and Fold7 to win the Paddy Power business in a pitch process run by Oystercatchers, which first kicked off late last year.

The previous incumbent on the Paddy Power business was Crispin Porter & Bogusky, which has worked with the brand since 2011.

Paul Sweeney, Head of Brand at Paddy Power, said: “We can't wait to see how much trouble we can get into with our new friends at BMB.” 

Trevor Beattie, the BMB co-founder, said: "We are delighted to be working with Paddy Power. It's a marriage made in mischief."

Category: Gambling , Sports and leisure