Blur's Newest Music Video Has Chinese Line Dancers, and It's Brilliant
Ben Reed has created a charming video for Blur surprisingly but perfectly matching the Phoenix Fly Line Dancing Group of San Francisco with Blur in full on Britpop mode.
Ben has a great talent for matching left field imagery that somehow bonds perfectly with the track.
Ben Reed commented on the music video: "Blur wanted a video that was simple and reflected the Chinese influence on the new record. Obviously Chinese line/square/fitness dancing is pretty well known and with good reason as it's just great. So I pitched a video that would express the track through this style of group movements.”
“When I was looking online for dance clips to show everyone I came across Philip and the SFCLD group by chance and re-cut some of their clips to the track purely as an example. Everyone really became entranced by Philip's moves and his very personal fusion of various types of dance and how harmoniously they reflected moments in the song. Given that our turnaround was tight, there was a one of those half jokes about "why don't you get the guys from the reference video to be in it", and from then on the whole project seemed to hang completely on Philip and his team and their interest in a project imagined without them even knowing.
After a couple of tentative calls and emails back and forth we were in San Francisco eating dinner together and discussing dancing and importance of blur on British culture. It all had the rushed urgency and incidental logic of a dream; simultaneously petrifying and sublime.
All the dancers involved have full time jobs, so our rehearsal time was limited but everyone threw themselves wholeheartedly into it and together we made something sincere and human, perfectly fitting a new blur track."
You can view the video below, or through the Riff Raff site here.
Edit Company: Work Post
Editor: Charlie Moreton
Post Production / VFX
Colourist: Charlie Moreton
Post Production House: Electric Theatre Company
AD: Sam Clayton
Art Director : Jona Tochet
Director: Ben Reed
DOP: Drew Bienemann
Executive Producer: Sarah Boardman
Producer: Jonny Kight
Production Company: Riff Raff Films
Production Manager: Irma Kollar
Commissioner : William Nichols
Record Label: Parlophone
Genre: Music performance , People , choreography