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Blak Labs' Immersive Campaign for River Safari

next.lbbonline.com, Thu, Jan 09, 2014

Interactive OOH creative for Singaporean wildlife park

Blak Labs' Immersive Campaign for River Safari

Wildlife Reserves Singapore has launched a brand new outdoor campaign through boutique creative shop Blak Labs for River Safari, Asia’s first and only river-­themed wildlife park.

The series of subway posters, bus shelters and taxi wraps feature a selection of aquatic and land animals found in the park. A number of the creatives include 3D animals and offer passers-­by the opportunity to interact with the animals.


“We want people to interact with the ads and be inspired to visit River Safari.” explains Charlie Blower, Managing Partner of Blak Labs. “If these charming posters bring a smile to your face, imagine the wild time you’ll have at River Safari.”



Client: Wildlife Reserves Singapore
Creative Agency: Blak Labs Pte Ltd
Creative Directors: Justin Lim, Hwee Peng Koh, Elsa Peck, Charlie Blower
Copy: Elon Law, Justin Lim, Charlie Blower
Art Direction: Hwee Peng Koh, Elsa Peck, Teo Hong Jun, Regina Lee, Royston Ang 
Production & Project Management: Ken Tam
Retouching: The Rabbit Hole, Evan Lim, Ping

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