Bill & Melinda Gates Foundation Appoints Agencies for Global Health Campaign
The Bill & Melinda Gates Foundation has appointed AMV BBDO, BBDO Düsseldorf and Hearts & Science UK and Germany (media) to develop and execute a campaign aimed at garnering public support for efforts to end preventable death in the developing world, following a competitive pitch process run by the AAR.
The brief will focus on engaging audiences in the UK and Germany on the importance of improving the health outcomes for people living in the world’s poorest countries.
Carolyn Esser, deputy director EMEO communications at the Bill & Melinda Gates Foundation, said: “We were deeply impressed with the passion, creativity and insight of the BBDO team and are excited to be working with them.”
Sarah Douglas, AMV BBDO CEO, said: “We are incredibly excited to be partnering with the Gates Foundation and using our creativity to drive lasting and meaningful change in the developing world”.
Mark Swansborough, Hearts & Science COO, said: “It’s a real pleasure to be working with such a forward-thinking organisation, allowing us to do some exciting work utilising advanced analytics techniques such as Natural Language Processing to help inform the development of their communication strategy.”
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