Big Spaceship Taps Andrea Ring as First Chief Strategy Officer
Big Spaceship, the Brooklyn-based creative agency, has announced the appointment of Andrea Ring to Chief Strategy Officer, a new position at the company. This appointment comes on the heels of continued growth and strong new business momentum for the shop, which recently celebrated its 15 year anniversary in March and hired Cedric Devitt as its first ever Chief Creative Officer.
Starting July 20, Ring will report directly to the agency’s Founder and CEO, Michael Lebowitz. The newly-created role comes as a result of increased demand from clients for leadership in all their communications and product development endeavors; this new position rounds out the agency’s current offering. As Chief Strategy Officer, Ring will be responsible for leading Big Spaceship’s burgeoning strategy discipline. She will also be charged with sharpening the overall strategic vision and approach for the agency, as well as bringing her expertise to its business development practice.
“As brands continue to look for partners that can help them navigate the ever-changing digital landscape, we’ve increasingly heard that there’s a need for a strong, digitally-native, lead agency – bringing on Andrea is our response to that,” said Michael Lebowitz. “Her addition to the leadership team is pivotal as we look to expand our capabilities and strengthen our commitment to our clients. Not only is she an expert in her field, she’s a strong cultural fit and a proven leader who will no doubt be a key driver in our continued growth and success.”
Ring joins Big Spaceship by way of R/GA, where she held the title SVP of Planning/Experience Planning. Over the course of her nearly 10-year stint there, Ring built a team of 40 planners with skills ranging from building products and services to telling amazing stories. Alongside her team, she worked with top brands such as Nike, Google, and Samsung, helping clients figure out how to rethink their businesses and develop meaningful relationships with the right consumers.
“The team at Big Spaceship has an amazing mix of hunger and humanity that I haven't come across before. For all the modern agencies out there – Big Spaceship is one of the few that actually walks the walk when it comes to embracing a diverse approach to management and overall thinking,” said Ring. “I had the pleasure of building my own team at R/GA from the ground up – I’m an innate builder of things - and I’m beyond excited to step into this leadership position and continue growing the team of expert strategists at Big Spaceship.”
Previously, Ring worked as a brand planner with Bigchalk.com, J. Walter Thompson, and Digital Pulp Advertising. Before entering the advertising industry, she was also president and co-founder of KUSH yoga mats, a successful TV writer, and a research associate for the New York City Mayor’s Office.
Over the course of her career, Ring has worked on numerous projects and campaigns that have been recognized with prestigious strategy and creative awards including Cannes Lions, the Jay Chiat Awards for Strategic Excellence, CLIOS, Andy Awards, The One Show, Webbys and FCS Portfolio, among others. She is also a thought leader who has spoken passionately about the future opportunities for brands in the connected age at top industry events across the country.