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Creative

BGH Air Con Online Auction Turns the Sun Into the Auctioneer

Saatchi & Saatchi Worldwide, 2 years, 4 months ago

Del Campo Saatchi Buenos Aires' campaign takes advantage of the scorching Argentine summer

BGH Air Con Online Auction Turns the Sun Into the Auctioneer

Del Campo Saatchi & Saatchi Buenos Aires has come up with yet another original way to sell its client BGH’s air conditioners.

Presenting ‘Heatwave Auctions’, a typical online auction site, but with one small difference: it's the heat of the sun that decides when the auction closes.

To do this they developed an auction site synchronized with the national meteorological service during the summer.  So when the city of Buenos Aires reached suffocating temperatures, users fought one on one, increasing the amount of the offers made.

With this simple idea they were able to sell all of the air conditioners at auction, taking advantage of the best advertising strategy of all - the summer heat.


Creative Agency

Account Director: Ana Bogni

Account Executive: Manuela Sorzana

Art Director: Ezequiel De Luca

Copywriter: Nicolás Diaco

Creative Agency: Del Campo Saatchi & Saatchi Buenos Aires

Creative Director: Ammiel Fazzari, Matías Eusebi

Executive Creative Director: Maxi Itzkoff, Mariano Serkin, Juan Pablo Lufrano

Executive Creative Directors: Rafael Santamarina, Ariel Serkin

Head of Art: Mariano Espagnol

Producer: (Chief) Adrián Aspani

Producers: Felipe Calviño, Maximiliano Beltrán

Senior Art Director: Fernando Lanuza

Digital Production Company

App/Digital Production: Landia Digital

Music and Sound

Music Production: Circle of Sound

Production Company

Director: Julián Fernandez

Executive Producer: Adrián D’Amario

Producer: Ale Panzitta

Production Company: Landia

Category: Building , Home appliances

Genre: Stunts