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Creative

BETC Paris & Reporters Without Borders Launch Striking New Film

BETC Paris, 2 years, 10 months ago

Campaign launches to coincide with the 2014 report of violence against journalists

BETC Paris & Reporters Without Borders Launch Striking New Film

In these troubling times for freedom of information (assasinations, repression, censure), Reporters Without Borders (RSB) is taking action with its agency BETC.

To coincide with the release of its 2014 report of violence against journalists, the RSB is launching a campaign to rally public support and raise awareness for liberty and independence in journalism.

Inspired by a true story, this new film by BETC depicts a shipping container, one that doesn't contain merchandise, but, rather, a journalist, imprisoned in the Eritrean desert for the last 12 years.

Directed by the duo Johnny Alves and Benjamin Darras (One More) and produced by RITA films, this film launches December 16th in parallel with a special operation on the Champs de Mars where RSB has installed a similar shipping container in front of the Eiffel Tower.


Advertiser

Advertiser: Reporters Without Borders

Creative Agency

Account Manager: Catherine Emprin, Guillaume Espinet

Creative Agency: BETC Paris

Art Director: Jean-Michel Alirol

Copywriter: Dominique Marchand

Creative Director: Stéphane Xiberras

Music and Sound

Sound Design: Schmooze & La-Bo

Production Company

Director: Johnny Alves & Benjamin Darras

Producer: Nicolas Marie

Production Company: Rita Films

Category: Associations , Corporate and social

Genre: Scenic