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Creative

BETC Paris Jumps Into a World of Living Emojis for Latest McDonald's Spot

BETC Paris, 2 years, 1 month ago

Iconoclast & We Are From LA bring a city full of emoticon people to life

BETC Paris Jumps Into a World of Living Emojis for Latest McDonald's Spot

McDonald’s France and BETC launched the famous 'Come as You Are' signature back in 2008. Recently, they brought it to life through 'Emoticon City', a new brand campaign that quickly went viral.  

Over the years, McDonald’s France has used different ways to bring ‘Come As You Are’ to life, often tying it to contemporary subjects. A spot from 2010 that promoted gay rights became one of the most talked about ads that year. The new ad, which released this month, focuses on emotions. Whether you are happy, sad, stressed or excited, you are always welcome at McDonald’s. 

BETC Paris teamed up with the French directing duo We Are From LA (behind Pharrell’s “Happy”), to create the living world of emoticons. 




Creative Agency

Art Director: Juri Zaech, (Assist) Albert Yvert

Copywriter: Samuel Moore, David Aronson

Creative Agency: BETC

Creative Director: Damien Bellon

Executive Creative Director: Rémi Babinet

TV Producer: Fabrice Brovelli, Thibault Blacque-Belair

Music and Sound

Creative Director: Christophe Caurret

Music Production: Green United Music

Post Production / VFX

Post Production House: Mathematic

Print / OOH

Art Buyer: Isabelle Mocq-Orain

Line Producer: Chantal Bertina

Photographer: Nick & Chloé @ Rita

Production Company

Director: We Are From LA

Production Company: Iconoclast

Category: Fast food , Retail and restaurants

Genre: Animation , Visual VFX