BETC Paris Jumps Into a World of Living Emojis for Latest McDonald's Spot
McDonald’s France and BETC launched the famous 'Come as You Are' signature back in 2008. Recently, they brought it to life through 'Emoticon City', a new brand campaign that quickly went viral.
Over the years, McDonald’s France has used different ways to bring ‘Come As You Are’ to life, often tying it to contemporary subjects. A spot from 2010 that promoted gay rights became one of the most talked about ads that year. The new ad, which released this month, focuses on emotions. Whether you are happy, sad, stressed or excited, you are always welcome at McDonald’s.
BETC Paris teamed up with the French directing duo We Are From LA (behind Pharrell’s “Happy”), to create the living world of emoticons.
Art Director: Juri Zaech, (Assist) Albert Yvert
Copywriter: Samuel Moore, David Aronson
Creative Agency: BETC
Creative Director: Damien Bellon
Executive Creative Director: Rémi Babinet
TV Producer: Fabrice Brovelli, Thibault Blacque-Belair
Music and Sound
Creative Director: Christophe Caurret
Music Production: Green United Music
Post Production / VFX
Post Production House: Mathematic
Print / OOH
Art Buyer: Isabelle Mocq-Orain
Line Producer: Chantal Bertina
Photographer: Nick & Chloé @ Rita
Director: We Are From LA
Production Company: Iconoclast
Category: Fast food , Retail and restaurants
Genre: Animation , Visual VFX