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BETC Paris Combats Recidivism with a Chilling Metamorphosis

BETC Paris, 2 years, 10 months ago

Editors' Choice: Ensemble Contre la Récidive highlights struggle prisoners face reintegrating into society

BETC Paris Combats Recidivism with a Chilling Metamorphosis

The French association Ensemble Contre la Récidive (Citizens Against Recidivism), with agency BETC, has released a new film to raise awareness for problems leading to recidivism.

The organization helps prisoners better reintegrate into society and is leading the fight against recidivism in France in order to reduce the rate of repeat offenders.

The new film symbolically represents the transformation some prisoners go through while serving their sentence. During the 45-second spot we witness an inmate metamorphise from a lamb into a wolf throughout his prison term.

Creative Agency

Account Manager: Catherine Emprin, Isabelle Picot, Pauline Girardey

Art Director: Thomas Renaudin

Copywriter: Paul Delmas

Creative Director: Manoelle Van der Vaeren, Stéphane Xiberras

Music and Sound

Music Production: Benzene (Benjamin Desplanques & Loïc Canevet)

Post Production / VFX

Post Production House: Nightshift (Philippe Joubert, Mathieu Hue)

Production Company

Production Company: Moonwalk (Alexis Bensa)

Category: Associations , Corporate and social

Genre: Storytelling , Visual VFX