BETC Paris Combats Recidivism with a Chilling Metamorphosis
The French association Ensemble Contre la Récidive (Citizens Against Recidivism), with agency BETC, has released a new film to raise awareness for problems leading to recidivism.
The organization helps prisoners better reintegrate into society and is leading the fight against recidivism in France in order to reduce the rate of repeat offenders.
The new film symbolically represents the transformation some prisoners go through while serving their sentence. During the 45-second spot we witness an inmate metamorphise from a lamb into a wolf throughout his prison term.
Account Manager: Catherine Emprin, Isabelle Picot, Pauline Girardey
Art Director: Thomas Renaudin
Copywriter: Paul Delmas
Creative Director: Manoelle Van der Vaeren, Stéphane Xiberras
Music and Sound
Music Production: Benzene (Benjamin Desplanques & Loïc Canevet)
Post Production / VFX
Post Production House: Nightshift (Philippe Joubert, Mathieu Hue)
Production Company: Moonwalk (Alexis Bensa)
Category: Associations , Corporate and social
Genre: Storytelling , Visual VFX