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Creative

BETC Launches the '19th Century Search Engine' for Assassin's Creed

BETC Paris, 2 years ago

Ubisoft's search engine reveals the less known sides of Victorian London

BETC Launches the '19th Century Search Engine' for Assassin's Creed

Ubisoft and BETC have launched the 19th Century Search Engine; an imagination of what a search engine would have looked like in 1868 if the internet had existed.

The 19th Century Search Engine is a rich historical research tool; filled with hundreds of pieces of original content, accurate yet tongue in cheek, using real illustrations from the era. It allows users to discover the sometimes-ugly truths of a celebrated epoch, before the launch of the game. 

By typing in typical search words the user discovers a society resembling a factory, driven by coal and sweat from its workers. The Search Engine reveals less known sides of Victorian London – learn about the beginnings of rugby, sell your molars to make a quick buck, educate yourself on etiquette and manners of the time or just laugh at the lolcats of 1868.


Creative Agency

Art Director: Fabien Hujeux, Antoine Coucoureux, Pierre Jungers

Creative Agency: Benjamin le Breton

Executive Creative Director: Stephane Xiberras

Category: Gaming , Sports and leisure

Genre: Digital