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BETC Design Brings a Botanical Invasion to Yves Rocher Concept Store

BETC Paris, 2 years, 6 months ago

Store to open in boulevard Haussmann in Paris

BETC Design Brings a Botanical Invasion to Yves Rocher Concept Store

French Cosmetic brand Yves Rocher are setting up their first ever concept store, symbolically located on boulevard Haussmann in Paris, in the same spot as their first shop opened in 1969.

The inspiration for the design came from the founder himself, Yves Rocher. He was a botanist, harvester, manufacturer and a retailer. The Yves Rocher brand has its roots in nature and all the products originates from the plant world.

The 450m2 space, created by BETC Design in collaboration with the architecture firm Beckmann N' Thépé, is an urban refuge where nature is expressed in all its diversity.

The store has been created with world famous greenwall artist Patrick Blanc and is a lush explosion of greenery, hanging vines and exotic flowers.

Creative Agency

Art Director: Francis De-Ligt, (Design) Gaël Martineau, (Assist) Maud Chalard

Copywriter: Nathalie Dupont

Creative Agency: BETC Design

Creative Director: Clémande Burgevin Blachman

Design Director: Sébastien Leridon

Managing Director: Christophe Pradere, Catherine Emprin

Project Director: Pauline Meslier

Category: Beauty/health , Cosmetics

Genre: Experiential