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Creative

Bentley Bentayga Launches with Powerful Soundtrack from Mcasso

Mcasso, 2 years, 1 month ago

Soho music production company presents eighth piece for Bentley over the last year

Bentley Bentayga Launches with Powerful Soundtrack from Mcasso

Mcasso has composed the music for the Bentley Bentayga launch film, following a year long relationship with Keko London which has involved Mcasso composing and arranging music for eight different Bentley campaigns, including five Bentayga teasers preceding the launch film.

"For the Bentayga project, we composed a theme encapsulating the spirit of the luxury SUV, which threaded throughout the soundtrack of each piece and created a sense of identity and continuity throughout the campaign. 

"Each film showcased different aspects of the car with soundtracks arranged and remixed to reflect and compliment the specific content. 

"We were also asked to compose an audio mnemonic for the Bentley logo, used to bookend films throughout campaign.

"Our solution was a crisp, sweeping, ambient mark in keeping with the distinguished nature of the Bentley brand.

"The launch film follows the Bentayga being driven through a mountainous paradise as it converges with a landing Seaplane, meeting at the water’s edge. With the teaser series culminating with such a grand finale, we composed a track with the ambitious nature of the film in mind, whilst incorporating the Bentayga theme as an integral part of the piece."

You can listen to a selection of music by Mcasso for Bentley on their Bentley Portfolio Page.

Category: Automotive , Cars

Genre: Digital , Luxury , Music & Sound Design , Scenic