Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice

Become a Top Spy with UNIT9's Interactive Experience for the Kingsman Movie

UNIT9 London, 2 years, 8 months ago

Editors' Choice: Agency puts together gamified movie trailer for the upcoming Matthew Vaughn directed film

Become a Top Spy with UNIT9's Interactive Experience for the Kingsman Movie

UNIT9 is proud to present the ‘Become a Kingsman’ interactive site, a gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you. Click here to try the interactive experience.

Based upon the acclaimed comic book and directed by Matthew Vaughn (Kick Ass, X-Men First Class), Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius.

The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth. 


Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight.

A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. 

Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight. 


The experience was created, designed and produced by UNIT9 under the interactive direction of Anrick Bregman, an award-winning director of experiences that combine storytelling and innovative technology.

The ‘Become a Kingsman’ interactive site celebrates the espionage genre and British humor, reintroducing them to a younger, highly cross-medial generation by allowing them to experience the thrill of the movie's action, violence, and panache in a more interactive and engaging way. It’s a prime example of innovative movie marketing, embracing and bringing the story to life. Kingsman: The Secret Service opens in theatres on February 13, 2015.

Creative Agency

Art Director: Craig Parkinson

Copywriter: Tarn Gordon-Rogers

Creative: Dirk Van Ginkel

Creative Agency: UNIT9

Designer: (Head) Sean Hobman, Craig Parkinson, Melanie Hubert, Steve McGeorge

Digital Producer: Fabien Terrasse

Interactive Director : Anrick Bregman

UX: Laura Cortes

Digital Production Company

Technical Lead: Bruno Imbrizi

UI Design: Laura Cortes

Interactive / Digital Agency

Digital Agency: UNIT9

Developer: Bruno Imbrizi, Maciej Zasada, Peter Altamirano

Developers: Dan Edgar, Michal Kleszcz, Krzysztof Wyrzykowski

Interactive Sound Design: Richard Nathan

QA: Dominic Berzins, Mark Hinge, Testology

Post Production / VFX

Motion Graphics: Godart Raets

Genre: Apps , Digital