Beautifully Swedish Skaters Show Off Their Moves in New Rekorderlig Ad
Saatchi & Saatchi London is to launch the first global brand campaign for Rekorderlig, the Swedish premium cider brand.
“Silver Skaters” features a pair of unconventional but spectacularly talented ice skaters and their evangelical coach, as they create an ethereal routine that looks – and sounds - unlike any other. Created to feel undeniably Swedish, and beautifully premium, with a touch of the quirky humour that Scandinavians are famous for. The idea was born out of the thought that there is something beautifully invigorating & refreshing about seeing someone skating on ice on a sunny day when the sky is blue. The skaters feel unusual, whilst genuine to the Swedish environment.
The aim of the ad is to drive awareness for Rekorderlig globally, connecting the audience with the skater’s story, as icons for the campaign, and a true embodiment of all that is 'Beautifully Swedish'.
The film was directed by Andreas Nilsson, the Swedish artist and award-winning director best known for his contributions to the music videos of 2 Chainz, The Knife, MGMT and Goldfrapp, and aims to capture the essence of Scandinavian style as part of the brand’s “Beautifully Swedish”
The campaign encompasses a 60 second film, a 30 second cut down, and 12 additional edits as part of a multi-layered social campaign retargeting consumers across Instagram and Facebook. Jon Henrik’s Swedish folk track ‘Reindeer Herder’ has been edited to create the eerily atmospheric soundtrack.
The work launches online on 10th July and will subsequently run internationally in cinema, online, OOH and in-store.
Head of TV / Production: Zoe Bell
Account Manager: Claudia Mazur, Ryan Lacey, James Donovan
Art Director: Adam Chiappe
Copywriter: Adam Chiappe
Creative Agency: Saatchi & Saatchi London
Digital Creative: (Director) Lloyd Salmons, Ant Cauchi
Digital Creative Director: Dan Rutherford
Executive Creative Director: Andy Jex, Rob Potts
Planner: Ronnie Crosbie
Producer: Josh Sanders
Media Agency: AMS
Music and Sound
Audio Post Production: Munzie Thind @ GCRS
Music Sync: Tessa Harris @ Major Tom
Editor: Ben Campbell, Cut & Run
Post Production / VFX
Colourist: Aubrey Woodiwiss
Post Production House: Giles Cheetham @ Electric Theatre Collective
Director: Andreas Nilsson, Biscuit Filmworks
DOP: Stephen Keith Roach
Photographer : Sebastian Stella
Producer: Charlotte Woodhead
Production Company: Biscuit Filmworks
Production Designer: Andy Kelly
Production Manager: Kate Taylor
Category: Alcoholic drinks , Cider